Job Information
New York Times Sales Director, Programmatic Partnerships in New York, New York
The mission (https://www.nytco.com/company/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Job Description
About the Role
The New York Times Advertising is looking for a Programmatic Sales Director to join our Agency Team as an Individual Contributor. As Sales Director, you’ll help tap into growing programmatic demand for quality audiences and content. You will promote programmatic revenue growth across our portfolio, focusing on targeted outreach, pitch meetings, and securing new PMP and PG deals in collaboration with The Times’s vertical sales teams. Building programmatic-buyer relationships is necessary. You’ll also partner with Ad Monetization, Ad Product, and Product Marketing to strengthen our market proposition and influence product development.
This hybrid role is based in NYC, requiring at least 3 in-office days per week.
Responsibilities:
Sales Strategy: Strategize and implement plans to secure programmatic deals from open-exchange-only and NYTA-direct accounts, collaborating with direct sales
Buyer Relationships: Cultivate agency and advertiser relationships, aligning their goals with our programmatic offerings
Prospecting: Use spend reports and LiveRamp data to prioritize outreach through emails, networking, and events
Sales Activity:
Send 50+ outreach emails weekly
Conduct 2+ pitch meetings daily
Secure 3+ new PMP deals weekly
Collaboration: Partner with direct sales on strategies to grow programmatic investment
SSP Growth: Help Ad Monetization maximize SSP partner usage
Tech Stack Knowledge: Understand our technology stack to help troubleshoot and client support
Voice of Buyer: Advocate for buyer needs in shaping product roadmaps and marketing materials
Campaign Optimization: Work with our teams to maximize campaign revenue and advise buyers
Reporting: Provide partnership updates and revenue performance to leadership
Values : Demonstrate support and understanding of our value of journalistic independence (https://www.nytco.com/company/mission-and-values/) and a strong commitment to our mission to seek the truth and help people understand the world
You will report to the VP of Agency Development and Sales Strategy
Basic Qualifications:
6+ years of experience in programmatic sales, with a knowledge of digital media buying and programmatic ecosystems
Demonstrated experience of sales success and building buyer relationships
Experience presenting complex programmatic concepts
Preferred Qualifications:
Experience motivating cross-functional teams and aligning partners
Experience succeeding in fast-evolving business environments
The annual base pay range for this role is between $160,000.00 and $190,000.00.
#LI-Hybrid
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com . Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) for details.