Employer: META PLATFORMS, INC. (f/k/a Facebook, Inc.)Job Title: Performance Marketing Manager - Paid Social, FRLJob Code: REQ-2409-142256Job Location: New York, New YorkJob Type: Full-time, 9am - 6pm, 40 hours a week, Monday - FridaySalary: $160,587/year to $165,000/year + bonus + equity + benefits. Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus or equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta at this link: https://www.metacareers.com/facebook-life/benefits.Duties:Drive business outcomes tied to the virtual reality and augmented reality ecosystem like generating new users and engaging existing users. Develop and drive optimization programs to increase performance across the full marketing funnel including awareness, engagement, traffic and conversions. Drive experimentation across key optimization levers eg creative, promotion, bid strategy, landing page, and channel. Brainstorm and identify new optimization and growth opportunities across paid media channels by leveraging campaign data and analysis. Use tools like Excel, Tableau, and custom marketing analytics dashboards to analyze data, move fast, and work efficiently at scale and collaborate with decision science on lift measurement, attribution model, media mix model requirements, and platform enhancements. Identify budget optimization strategies using attribution data and media mix models developed by Decision Science. Work with communication planning team and agency partners to incorporate holistic cross-channel media strategy. Partner closely with cross-functional teams across all workstreams to influence and align on optimization efforts. Build and evolve Ad Tech solutions in partnership with technical engineering, privacy and legal teams on projects involving data layer and pixel implementation, multi-platform event tagging, 1st party audience building, audience ingestion through third party API, etc. Drive paid media channel experimentation, a/b testing, analyzing data sets, and interpreting them to make business decisions.Requirements:Requires a Master’s degree in Media Management, Marketing, or related field and four years of work experience in job offered or in a media or marketing-related occupation.Requires four years of experience in the following:1. Creating, implementing, measuring, and optimizing comprehensive paid social media strategy;2. Executing full-funnel marking campaigns across social media platforms;3. Marketing experimentation, A/B testing, analyzing data sets, and interpreting them to make business decisions;4. Excel, Tableau, and analytical dashboards to analyze data, synthetize reporting, identify performance trends and opportunities, and execute optimizations;5. Managing high-impact cross-functional work with project management skills;6. Marketing measurement tools such as lift measurement, attribution model, or media mix model;7. Marketing experience in consumer hardware, ecommerce, technology, or augmented/virtual reality;8. Marketing strategy, content management, and social listening tools.

Minimum Salary: 160,587 Maximum Salary: 165,000 Salary Unit: Yearly