Description/Job Summary

The Digital Marketing Coordinator is responsible for supporting the Firm's Business Development efforts by working collaboratively to develop and utilize technology for the Firm's events and content marketing strategy. Responsibilities include implementing and maintaining marketing technology platforms (email marketing, website, client relationship management (CRM), webinars, podcasts); assisting with developing marketing communications and invitations; maintaining best practices throughout; and troubleshooting issues.

Responsibilities/Duties

• Promote and develop business development content marketing initiatives through publications, digital events, podcasts and video marketing

• Support events team by managing technical elements of event lifecycle, including developing registration forms, distribution of Firm invitations, reporting and ensuring connections between various marketing technology platforms

• Develop and maintain distribution lists relating to content marketing initiatives

• Support marketing communications and BD activities by managing distribution of Firm electronic communications and ensuring quality control

• Review analytics to measure success of initiatives and opportunities for improvement and reporting purposes

• Help to manage operations for the Firm's website and extranets, including the posting and removal of content; implementing SEO and Accessibility best practices; consulting on branding updates related to web design and functionality; and troubleshooting

• Manage, update and monitor the Firm's CRM database and related platforms as it relates to digital marketing strategy; enter and modify data and evaluate, analyze, audit and utilize information in support of business initiatives

• Support configuration and execution of marketing technology tools, in collaboration with the Marketing Technology Senior Manager; and provide strategic input as needed

• Working with other team members, keep abreast of latest trends, best practices, developments and availability of new digital marketing and business development technology

• Work with other members of the BD team as well as other departments to help connect information resources to support business development needs

• Maintain brand consistency and adherence to the Firm's brand guidelines across digital marketing channels

• Support Business Development projects and other Firm initiatives as needed

• Perform additional duties as needed

Required Skills

• Strong project management skills, initiative and the ability to manage multiple projects concurrently

• Ability to work independently and collaboratively in a highly competitive and demanding environment

• Strong attention to detail and self-motivated to produce accurate, timely and complete work product

• Excellent data management and data manipulations skills

• Must be flexible and willing to work additional hours as needed

• Strong written and verbal communication skills

• Strong problem solving and analytical skills to make sound decisions, provide solutions or recommendations and escalate as appropriate

• Ability to interact well and build professional relationships through networking and collaboration while maintaining a high level of customer service, diplomacy and discretion

• Ability to anticipate requests for information essential to meet internal and external client needs appropriate to the role, providing exceptional customer service

• Ability to quickly develop organizational astuteness and understand the Firm's culture, vision, policies and practices

• Proficiency in MS Office programs such as Outlook, Word, and Excel, as well as marketing technologies

Preferred Skills

• Experience with HTML

• Experience with salesforce.com, Microsoft Dynamics and/or InterAction

• Experience with email marketing tools, such as Vuture, MailChimp, etc.

• Experience with webinar platforms, such as ON24, Zoom, etc.

Required Experience

• Minimum 2 plus years of relevant experience

Preferred Experience

• Law Firm and/or IT experience a plus

Required Education

• Bachelor's degree required

Preferred Education

• Major in Business, Marketing, Finance, Technology or related field

Details

Salary Information

NY only: The estimated base salary range for this position is $65k to $80k at the time of posting.

The actual salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location in which the applicant lives and/or from which they will be performing the job. This role is non-exempt meaning it is overtime pay eligible.

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