Summary:

Meta is looking for an experienced brand strategy leader to lead a team responsible for identifying the most important brand opportunities across Meta’s portfolio, embedding with product teams to champion people and our brand and building the systems and tools to help teams make enduring decisions. In this role, you will help define the company’s brand architecture strategy, develop brand positioning and naming models and support the development of identity systems, brand marketing activations and product experiences. We are looking for someone with experience energizing and directing teams in order to solve complex, ambiguous problems on some of our most timely and priority brand initiatives. You will have experience rallying individual contributors, cross-functional teams and stakeholders at all levels around your vision. You will also have experience developing cogent, creative and insights-driven brand strategies. You will have experience pivoting, when needed, to go after new opportunities, and be known for asking and answering difficult questions, forming quick (but sound) perspectives, advising stakeholders and engaging as a true partner to multi-disciplinary teams. You look beyond individual brands and teams to optimize for our goals as a company (a portfolio of brands). Finally, you are excited about Meta’s future, the potential of AI and the metaverse, and about leading a team to accelerate the arrival of that future.

Required Skills:

Brand Strategy Lead, Company Marketing Responsibilities:

1. Contribute to Meta’s long-term strategic direction and drive stakeholder alignment.

2. Coach and develop a team of brand strategists, establish team goals and manage team resources and roadmap

3. Enroll and manage stakeholders across the business to drive alignment, unblock obstacles, and identify opportunities for the brand strategy team to expand its impact

4. Lead discussions and recommendations on brand architecture, naming and positioning for new or existing products, services and programs

5. Author strategic briefs, thought pieces and other artifacts

6. Develop and refine tools (e.g., frameworks, decision trees, guidelines, trainings) to equip the company

7. Partner with product design, content design, brand design, creative, communications, media, policy, product and more to develop cohesive go-to-market strategies

8. Collaborate with our internal insights team and external partners to design and analyze research and measurement

9. Bring your brand and visual identity lens to work, ensuring we’re applying existing systems and identifying opportunities to develop new systems

Minimum Qualifications:

Minimum Qualifications:

10. 12+ years of experience in a strategist role at a brand-side company, agency or consultancy

11. 5+ years of demonstrated people management experience coaching and developing team members

12. Experience building, implementing and optimizing brand foundations, including brand architecture, naming systems, messaging frameworks, portfolio positionings and identity systems

13. Experience collaborating within global, matrixed, ever-changing organizations

14. Experience partnering with creative and/or design teams

15. Experience leveraging data, research and insights to inform strategies and recommendations

16. Experience maintaining a view of the overarching vision and strategy, while still being involved in the details

17. Experience motivating and influencing teams and individuals at all levels of an organization, both directly and cross-functionally

18. Experience presenting information, recommendations and influencing at the executive level of organizations

Preferred Qualifications:

Preferred Qualifications:

19. Experience working with company and sub-brand architectures

20. Experience partnering with product teams (product design, content design, product management) and using brand strategy to inform product experiences and go-to-market executions

21. Experience developing 360 brand activations

22. Technology sector background

23. Experience developing and rolling out cross-organizational strategies for brand implementation and/or governance

24. Experience managing people managers

Public Compensation:

$180,000/year to $252,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.