About Us

Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork.

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

Hybrid - 2 days in NYC office

Submit resume with links of email design samples

or Portfolio

You Will

The Revenue Office/Girl Scout Merchandise leads merchandising, licensing, product sales, and other revenue streams, which in turn fund both Girl Scouts of the USA programming and administration and local council revenue. The teams at this division include e-commerce, operations, retail, licensing, and the famous Girl Scout Cookie Program and work closely with all the other communities to bring products to market for our Girl Scouts and to the general public. The team also collaborates closely with external vendors, sponsors, and external agencies.

POSITION SUMMARY:

TheAssociate, Email Marketing and Designwill be a key contributor to our email marketing and creative content efforts and help drive growth in our online revenue. The Email Marketing and Design Associate will be responsible for developing and executing comprehensive and best-in-class email marketing strategies, creating digital catalogs, and optimizing digital marketing campaigns for Girl Scout Merchandise to enhance brand visibility and drive customer acquisition and retention.

This hands-on role entails leading the creative design, performance and personalization of our email campaigns. The Email Marketing and Design Associate will take on various responsibilities, such as creating assets for the site and our paid marketing campaigns, optimizing segmented email sends to enhance conversions and engagement. Collaboration with multiple teams will be essential as the role will involve thorough analysis of email analytics and transactional data to track performance and uncover growth opportunities.

This role requires a creative thinker and implementer with a track record in scaling an e-commerce business through email marketing strategies, creative design, data-driven insights to help move the e-commerce business forward. This role will report to the Sr. Director of Ecommerce & Marketing, Girl Scout Merchandise.

ESSENTIAL RESPONSIBILITIES - Primary duties of the position

Performance Monitoring & Optimization:

• Track and report on email campaign performance, including open rates, click-through rates, and conversion metrics.

• Designed emails and developed design

• Implement A/B testing strategies and refine email triggers, delivery timing, and content based on data-driven insights.

  Customer Journey Management:

• Create and maintain automated email journeys that nurture customers through the sales funnel and increase lifetime value.

• Collaborate with the Sr. Director of E-commerce & Buying team to develop email strategies that support the organization’s strategic goals, marketing campaigns, product launches, and promotions.

  Content Creation and Management:

• Create, design and update related website content (Homepage, CLP, PLP, PDP) to align with emails sends and sales initiatives.

• Write and edit marketing copy for emails, site and promotional materials.

• Create, design and update the yearly “Essentials Guide,” a digital & printed catalog of current Girl Scouts Products.

  Cross-Channel Coordination:

• Work with cross-functional teams, including creative, sales, and analytics, to ensure campaigns are aligned with brand and mission goals.

  Other Duties:Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  REQUIRED COMPETENCIES

  Experience leading DTC email marketing acumen, analytics mind with an expertise in creative/design skills.

• In-depth understanding of email marketing campaigns and how to drive e-commerce sales through innovative, effective, and consistent strategies.

• 2-3 years of experience in email marketing

• Expert level experience in graphic design

• Proficiency with industry-leading ESPs such as Salesforce Marketing Cloud & Taxi

• Experience with HTML, CSS, and email design principles and best practices

• Excellent time and project management skills to support the fast-paced demands of email marketing, with the ability to manage all targeted sends each week and maintain a marketing calendar that plans 2-3 months ahead

• Experience with customer segmentation, list management, data extensions, and deliverability best practices

• Strong analytical skills with experience in tracking and optimizing email campaigns based on KPIs

• Experience with DTC lifestyle brands and familiarity with the unique needs of these industries

• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously and independently

• Understanding of ecommerce consumer behavior and direct-marketing principles including AB test design and analytics

• A highly motivated self-starter with a deep understanding of online customers' needs, the product, and the competitive landscape

• Excellent communicator, able to build strong cross-functional relationships, internally and externally

• Ability to effectively convey and embody the brand's vision while upholding its brand equity

• Ability to work in an entrepreneurial environment, with competing priorities and limited resources

  REQUIRED TECHNICAL SKILLS

  Office 365 or similar suites

  Fluency in Email provider experience

  Fluency in Photoshop/InDesign or similar design software

  Experience with NetSuite, Hybris or similar E-Commerce platform experience

  Experience in Google Analytics or similar data analytics software

  REQUIRED EDUCATION AND EXPERIENCE (i.e., degrees, certifications)

  Degree or Equivalent Experience:

  Bachelor’s degree or relevant experience

  Minimum Years of Experience:Must have at least 2 -3 years prior experience with responsibility over DTC Email campaigns required

  Required Field of Study:

  Business, Marketing, Digital Marketing, Omni-channel Marketing or related field required

  Position Type: This is a full-time position.

  Salary Range: $58,000.00 -$75,000.00

  Must have 2-3 years’ experience.

  This represents the present low and high end of the pay range for this position. Actual pay will vary based on various factors, including but not limited to experience.

  What We Offer:

  Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes:

  Paid Time Off: 

  GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays, and year-round early closures on Fridays and preceding most holiday weekends. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

  Other Benefits :

• Medical and Behavior al Health Coverage

• Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance .

• Both plans include GSUSA partial subsidy of premium costs

• Dental and vision coverage

• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts

• Company-paid life insurance

• Flexible work arrangements

• 12 weeks of paid parental leave

• 401(K) with company match

• Sick leave

• Short- and Long-Term Disability for salary continuation

• Health and Wellness Classes and Activities throughout the year

• Access to Employee Engagement G roups

  PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  WORK ENVIRONMENT: This job operates in a professional office environment.

  POSITION TYPE / EXPECTED HOURS OF WORK:This is a full-time position. Days and hours of work are Monday through Friday with a 35 hour per week schedule. Occasional evening and weekend work may be required as job duties demand.

  AAP/EEO Statement: GSUSA is an equal employment opportunity employer.

Travel Requirements

0-10%

Job LocationsUS-NY-New York

Posted Date1 month ago(10/8/2024 11:20 AM)

Job ID 2024-2072

of Openings 1

Category Revenue/Merchandising