Job Information
Publicis Groupe Associate Director, Publicis Media Sports in New York, New York
Company description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Overview
Publicis Sports, the sports marketing division within Publicis Media, is searching for an Associate Director in New York, NY or Chicago, Illinois. We ask that you have a motivated and entrepreneurial-mind to lead the oversight of the team, and management of client relationships and communicate with sports properties and media partnerships. The role includes both account management, as well as prospecting new business and new lines of business opportunities.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Lead day-to-day project management around execution of client sports marketing partnerships across property and media channels
Analyze and understand client business strategies and objectives, and utilize that understanding to identify, develop and deliver high-value marketing recommendations and executions
Write and deliver sports and marketing strategies and oversee the translation of these strategies into final recommendations and implementation plans
Provide clients with end to end strategic thought leadership across the full sports marketing landscape
Participate in sports strategy work sessions and discussions
Build, maintain and grow client relationships and client business
Build, maintain and grow relationships with rights holders and media owners and internal agency counterparts
Command a comprehensive understanding of marketing communications which can be effectively translated into developing marketing goals, objectives, and strategies
Motivate and manage a team in the creation, development and execution of strategies, solutions, tactics and programs
Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
Maintain superior knowledge of the dynamic marketplace/client needs in order to react quickly to identify unique opportunities for revenue growth
Demonstrate problem solving and intervention when necessary
Play active role in major agency new business pitches
Develop POV’s and whitepapers on sports industry developments
Qualifications
Minimum 7+ years Sports Marketing experience
Core competencies include: Sports property relationships, and strategy consulting
Past work in Basketball and Soccer a plus
Bonus experience includes media buying and/or planning
Demonstrated ability to understand and deliver on ideas and activation plans rooted in client business strategies and objectives
Experience in an agency environment a plus
Strong presentation development (PowerPoint) and Excel skills a must
Strong written and verbal communication skills a must
Demonstrated ability to think strategically
Experience working with analytics and measurement preferred
Must be a self-starter who works well in a fast-paced, team-oriented environment
Proven ability to lead and interact with people at all levels of an organization, fostering strong cross-functional teamwork and results
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.
Compensation Range: $105,165 - $165,485 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/3/2025.