• Job Type: Officer of Administration
• Regular/Temporary: Regular
• Hours Per Week: 35
• Salary Range: $70,000 - $82,000

Position Summary

Reporting to the Director of Product Marketing, the Associate Director manages and implements Business-to-Consumer (B2C) marketing campaigns for a portfolio of open programs, as well as Business-to-Business (B2B) campaigns within Columbia Business School Executive Education (CBSEE). This individual will also oversee relationships with various partners to implement and approve all co-branded marketing collateral.

Responsibilities

• Work with the Director of Product Marketing to lead our branding efforts and develop guidelines for all marketing collateral (media assets, brochures, landing pages, and emailers) for partner programs.
• Review, provide feedback, and approve all marketing copy (look and feel) produced by our partners using the CBSEE brand, and identify opportunities to cross-sell CBSEE programs, specifically to the Chinese market.
• Partner with the Online Team to review all processes and timelines for new program launches to ensure that the Marketing and Sales teams are consulted and part of the decision-making process.
• Develop and maintain all marketing assets, lead generation, and lead nurturing campaigns to support a portfolio of Open Enrollment (OE) Programs.
• Oversee the production and maintenance of content across mediums-from print to digital assets (e.g., websites, collaterals)-to ensure consistent program content and increase brand awareness.
• Drive content production through interviews, articles, videos, and photos, working closely with the Senior Associate Director of Digital Marketing on SEO/SEM.
• Collaborate with teams within Executive Education to develop and implement strategic campaigns that meet pipeline goals, grow engagement, and establish relationships with senior business decision-makers (HR, L&D, and senior executives), aligned with sales priorities. Work closely with the Learning Solution teams to build strong marketing campaigns.
• Manage internal and external resources (faculty, agencies, photographers, videographers, etc.) to develop and deliver content. Contribute to the vendor/partner selection process, ideate on content generation, and participate in the selection of distribution channels.
• Assist with developing B2B events (in-person or online) to increase our visibility and brand awareness among HR, L&D, and senior business executives.
• Create marketing and sales assets for B2B outreach and communication, such as collaterals, PowerPoint decks, special projects, etc.
• Support the Director of Product Marketing on ad hoc marketing projects to assist the Executive Education team.
• Perform other related duties as assigned

Minimum Qualifications

• Bachelor's degree and/or it's equivalent. Minimum 3-5 years related experience.
• The ideal candidate must be detail-oriented with an ability to work independently.
• Must have demonstrated excellent interpersonal and communication skills to be used to establish professional working relationships with both internal stakeholders and colleagues, external partners, clients, delegates, and vendors.
• The ideal candidate anticipates opportunities and challenges, takes initiative to identify and implement creative solutions, and works well under deadlines and pressure.
• Must have the ability to project manage multiple competing priorities at once.
• Fluency in MS office suite a must and the ability to quickly adapt to new technologies (i.e., CRM/ databases and internet publishing tools).
• Must be skilled in copywriting and copyediting.

Preferred Qualifications

• Experience in professional services and/ or luxury sectors and knowledge of the higher education market is a plus.
• Working proficiency in Mandarin/Cantonese.