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American Express Analyst - Digital Customer Growth Marketing in New York, New York

Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The US Small Business segment is the largest GCS customer segment with tremendous growth momentum, which continues to be a key area of investment and focus for our company.

The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business. Our team focuses on delivering customer-centric treatments to expand and deepen our relationship with existing Small Business Card Members.

How will you make an impact in this role?

As an Analyst on the Digital Customer Growth Marketing team (DCGM), you will lead and support execution and strategic projects for growing customer treatments within the “Manage Your Customer Account” (MYCA) channel. This person will be responsible for managing key E2E user journey projects that will enhance the customer experience. As a member of the DCGM team, you’ll have the opportunity to work alongside a high-performing team that is at the forefront of driving innovative and strategic marketing campaigns to our Small Business customers. This is a highly visible, fast paced and dynamic role that will allow for significant exposure to acquisition marketing, application optimization, creative development and testing, and provides an end-to-end view of the customer acquisition journey.

Key Responsibilities

  • Collaborate closely with Product, Compliance, Tech, and other key go-to-market partners to deliver projects on time while remaining compliant

  • Lead creative development with external creative agency and collaborate with cross-functional partners and colleagues across the enterprise to flawlessly execute campaigns for the MYCA digital channel

  • Accelerate our execution practices with an eye towards process improvement

  • Leverage data and customer insights to drive channel effectiveness and improve marketing treatments

  • Analyze monthly results for your programs, sharing out reports and key drivers with cross-functional team members and leadership

Minimum Qualifications

  • Bachelor’s degree with an interest in marketing

  • 1 – 3 years of professional experience

  • Incredibly organized, highly detailed teammate who is happy navigating complex processes to deliver on timelines

  • Robust analytical skills: Has the ability to draw insights and drive strategy; proficient in Excel and PowerPoint

  • Solution oriented thinker with a strong customer focus who is comfortable with ambiguity and evolving strategies in an ever-changing environment

  • Ability to collaborate and influence across teams

Preferred Qualifications

  • Marketing experience preferred

  • Sense of humor and passion for continued learning

Qualifications

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries

  • Bonus incentives

  • 6% Company Match on retirement savings plan

  • Free financial coaching and financial well-being support

  • Comprehensive medical, dental, vision, life insurance, and disability benefits

  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

  • 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

  • Free and confidential counseling support through our Healthy Minds program

  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 24010747

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