WHO WE ARE

Fueled by passion and urgency, the National Kidney Foundation is a lifeline for all people affected by kidney disease. As pioneers of scientific research and innovation, NKF focuses on the whole patient through the lens of kidney health. Relentless in our work, we enhance lives through action, education, and accelerating change.

WHAT WE BELIEVE IN

NKF’s Mission is what we do, our Values are how we do it.

• Accountability- Earn and Keep Trust
• Collaboration-Work as a team
• Communication- Empower with information
• Community-Build stronger community
• Compassion- Lead with care and respect
• Impact-Focus on the mission

Your Voice Matters: https://www.kidney.org/about/diversity-equity-inclusion

WHAT YOU’LL DO

As a Senior Director of Growth Marketing, you will play an integral role in creating the National Kidney Foundation’s growth marketing tactics and long-term vision. You will collaborate with the senior marketing team to drive traffic, engagement, and conversations that increase revenue and NKF brand awareness through paid and content marketing. As the leader of the growth marketing team, you will combine technical acumen with people management and horizontal collaboration skills to deliver consistent growth support across NKF’s portfolio of content and products.

Perform wide-ranging content management to ensure an increase of NKF brand recognition and kidney disease awareness.

• Lead paid and content marketing verticals under the broader digital marketing team.
• Create and manage an integrated growth marketing plan, inclusive of paid and content marketing that supports and extends marketing initiatives and aligns with organizational priorities.
• Direct marketing fulfillment and operations for NKF’s portfolio of brands, including Kidney Cars, Kidney Real Estate, Transplants for All, Kidney Equity for All™, and incipient projects.
• Collaborate with Corporate Development team in fulfillment of partner integrations, driving brand consistency, campaign analytics, and deliverable fulfillment. Includes contract writing, iteration, campaign budget development, and direct collaboration with partner organizations.
• Direct and implement the organization’s advertising and promotional activities to optimize NKF’s media mix to maximize scale and return; testing new channels and markets to unlock growth.
• Spearhead implementation of organization-wide SEO best practices, including search intent matching, on-page optimization, and link structure to facilitate top-line growth across patient and professional audiences. Provide strategic direction to Kidney Learning Solutions team on content gap.
• Work with internal stakeholders to iterate on and expand content governance practice to ensure the freshness, integrity, and quality of our content, including training and advising internal content producers.
• Data-driven with a strong understanding of complex product and marketing metrics and modern marketing tools.
• Collaborate with Marketing & Communications leadership to introduce NKF to new audiences.
• Collaborate with Web Services and Donor Development to understand paid performance and unlock additional opportunities to scale.
• Collaborate with Corporate Development and Kidney Learning Solutions teams to provide direction and optimize sponsored content, as well as help establish content classification and taxonomy.
• Audit existing content to maximize user experience, readability, and conversions. Streamline content voice, style, and quality. Collaborate with the Creative Services and Web Development teams.
• Oversee content development for Kidney.org and other digital assets; optimize content for search and user experience.
• Develop a deep understanding of our various constituents to craft content that addresses their individual needs.
• Collaborate with VP, Digital Marketing to identify audience needs and content gaps, measuring and optimizing paths to conversion.
• Develop and maintain an editorial calendar encompassing various NKF verticals; define format and audience for each content piece.
• Develop a 360° attribution and reporting system, including collaboration with cross-functional senior leadership in development of KPIs to maximize organizational effectiveness.
• Editorial requirements include SEO best practices, content categorization, structure, segmentation, content development and reading level adjustment.
• Provide thought leadership and perspective for adoption where appropriate.
• Perform additional duties, as required.

WHAT YOU’LL POSSESS

• Bachelor’s degree from an accredited college or university.
• Minimum 6-8 years of work-related experience growing companies in a fast-paced business or not-for-profit environment.
• Experience working in a health agency is preferred.
• Excellent verbal and written communication skills.
• Excellent interpersonal, time-management and organizational skills.
• Must be assertive, confident and project a positive presence.
• Personal qualities of integrity, credibility, and a commitment to and passion for NKF’s mission.

For our remote and hybrid roles, we trust our team members to create a comfortable and productive work environment at home. Please ensure you have reliable internet connection, as well as a quiet and comfortable space to excel in this needed to perform effectively. If you have any questions about remote work expectations, feel free to ask during the interview process.

WHAT WE OFFER

• Work/life Integration: Enjoy plenty of vacation time, sick leave, and holidays so you can recharge, regroup or reflect—and come back ready to tackle anything.
• Support for Your Health: We've got your back with top-notch medical, dental, and vision insurance plans for you and your loved ones.
• Peace of Mind: Rest easy knowing you're covered with life insurance and a 403(b) plan with matching company contributions to secure your future.
• Creative savings: Take advantage of flexible spending accounts to save on eligible healthcare and dependent care expenses.
• Easy Commuting: Reduce your stress with our commuter benefits program for transit and parking expenses.
• Support When You Need It: Access confidential counseling, support services, and resources through our Employee Assistance Program.
• A Chance to Spread the Word: Share the love and earn rewards by referring awesome folks to join our team.
• A Big Tent: We're all about creating a diverse and inclusive workplace where everyone feels valued, respected, and heard.
• Mission-Fueled Culture: Join a team that's passionate about making a difference and guided by values like integrity, compassion, and innovation.

EQUAL EMPLOYMENT OPPORTUNITY

At the National Kidney Foundation, diversity, inclusion, and equal opportunity apply to both our workforce and the communities we serve as they relate to kidney health and kidney disease prevention. It is the policy of NKF to provide equality of employment opportunity regardless of race, creed, color, qualified handicap or disability, national origin, religion, marital status, sexual orientation, age, gender, political affiliation or veteran status, or any other factor or reason prohibited by relevant local, state, and federal fair employment laws.

The Equal Employment Opportunity policy will apply to all employment practices of NKF, including, but not limited to, recruitment, hiring, promotion, training, compensation, benefits, layoffs, transfers, and discipline. Implementation of the Equal Employment Opportunity policy is the shared responsibility of the management of NKF.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The National Kidney Foundation does not accept resumes from third-party recruitment/search firms. Please do not forward resumes to NKF employees, company locations, or email addresses. NKF is not responsible for any fees related to resumes not solicited by NKF Recruiting.

WORKING CONDITIONS, EQUIPMENT USED AND SPECIAL INFORMATION

Must have unimpeachable integrity and trustworthiness while possessing a high degree of tact, discretion, and professionalism. Verbal and written communication skills will be used daily. Maintain effectiveness under pressure. Competency in use of a multiple-line telephone, computer, photocopier, and other standard office equipment. Ability to lift and transport equipment weighing up to 25 lbs. Flexible to work evenings and weekends as needed. Available for overnight business travel. Must have a valid driver’s license.

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be considered an exhaustive list of all responsibilities, duties and skills required.