Description

The Digital Marketing Associate for the Dog & Cat businesses supports the Nylabone, Four Paws, Cadet, Best Bully Sticks, Barkworthies, and Paw Love brands. This role will sit on the E-Commerce and Digital Marketing team reporting into the Associate Director of Digital Marketing, and support Content Creation, Social Media, Website Projects, SEO, & Email Marketing. This position will report on-site 5x a week to our Neptune City, NJ facility.

MEASURES OF SUCCESS:

Digital Marketing Responsibilities:
* Manage requests from internal team members for new image and video content.
* Source and contract content creators to support image and video content needs for new and updated products and team member requests.
* Through update and manipulation of large Excel spreadsheets, properly organize, tag, and import a high volume of image and video assets into our digital asset management system, Salsify.
* Support Social Media Manager with social media calendar production through new social post ideas and executions.
* Schedule brand social media posts using online scheduling tool. Live schedule social media stories and reposts.
* Utilize our content management system to add new blog articles to our websites and create new landing pages.
* Build and schedule emails in HubSpot to support email marketing for Nylabone & Four Paws, and Cadet.
* Own winner selection and prize fulfillment process for Nylabone, Four Paws, and Cadet giveaways and contests.
* Assist with Brand Ambassador program by confirming product sends with Marketing teams, ordering relevant products, and packaging & shipping to Brand Ambassadors.
* Own DigiComm Marketing Menu to provide internal teams with greater visibility into digital and e-commerce channels for supporting brand marketing initiatives.

General Duties & Responsibilities:
* Conduct quantitative/qualitative research that guides our brands' communications and marketing strategies.
* Produce competitive analyses.
* Participate in team brainstorms to discuss how insights translate into actionable brand recommendations.
* Utilize reporting to demonstrate results of digital marketing efforts to team.
* Provide support to the overall digital team.

IDEAL CANDIDATE ATTRIBUTES:
* Bachelor's Degree Preferred
* Minimum 1-3 years of relevant digital marketing experience with focus on content creation, social media, email marketing, SEO, and website content management.
* Experience with social media scheduling platforms, email automation platforms, and content management systems. Experience with Shopify and HTML a plus.
* Strong self-direction and initiative; willingness to take complete ownership over specific activities while adapting to quick changing shifts in priorities.
* Proficiency using the applications within MS Office, especially Microsoft Excel.
* Eagerness to test and learn, with a willingness to fail, but the drive to succeed.
* Outstanding problem solving and prioritization skills.
* Demonstrated ability to be agile and adapt.
* Strong leadership skills with the ability to influence others and drive results through collaboration.
* Ability to thrive in a creative, fast-paced environment that emphasizes excellence and teamwork.
* Self-motivated team player

• Comprehensive Medical, Dental, and Vision Insurance.
• Free Life and Disability Insurance.
• Health and Dependent Care Flexible Spending Accounts.
• 401k with 3% company match and annual employer discretionary contribution.
• Paid vacation, holidays and sick time.
• Employee Assistance Program.
• Access to thousands of free online courses.
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications).
• Referral Program with cash bonus.
• Access to on-demand pay.
• Paid parental leave.