Reports to: Interim Director of Marketing and Communications Compensation: $58,000 $62,000 annually plus benefits THE ORGANIZATION The Guthrie Theater engages exceptional theater artists in the exploration of both classic and contemporary plays connecting the community we serve to one another and to the world. Through its extraordinary artists, staff and facility, the Guthrie is committed to the people of Minnesota, and from its place, rooted deeply in the Twin Cities, influences the field as a leading 21st century arts organization. Every year more than 500 people, both on stage and off, help ensure our success in creating and supporting the highest level of theater. As an organization, we are committed to our values of Artistic Excellence; Community; Diversity, Equity, Inclusion, and Accessibility; and Fiscal Responsibility. LAND ACKNOWLEDGMENT The Guthrie Theater would like to acknowledge that we gather on the traditional land of the Dakota People and honor with gratitude the land itself and the people who have stewarded it throughout the generations, including the Ojibwe and other Indigenous nations. THE POSITION The Subscription Marketing Manager works within the Marketing Department and is responsible for acquiring new subscribers, stewarding current subscribers, operating within an established budget, and reporting and analyzing the marketing efforts of all subscription campaigns. This role is also in close contact with the Director of Audience Services and the Season Ticket and Group Sales Manager to ensure the timely, efficient, and accurate execution of all subscription campaigns. All employees are expected to center, model and champion the Guthrie s core values of Artistic Excellence; Community; Diversity, Equity, Inclusion and Accessibility; and Fiscal Responsibility. This position is temporary, full-time, exempt, benefits eligible and will be anticipated to work a duration of 18 months from the date of hire. Compensation for this position is $58,000 $62,000 annually plus benefits. The typical schedule for this role will be working primarily daytime hours Monday Friday but must also have flexibility to accommodate evening and weekend subscriber events or sales initiatives. Eligible for remote work. The Guthrie is an Equal Opportunity Employer. We are committed to building an equitable environment that finds strength in diversity of identity, experience and perspective. We are dedicated to hiring and developing talented teams which are inclusive and welcoming to individuals with different backgrounds, thoughts, and abilities. Applicants from populations underrepresented in the theater field are strongly encouraged to apply. PRIMARY DUTIES AND RESPONSIBILITIES 1. Marketing Strategy and Sales Contribute to the growth of ticketing via subscription acquisition and retention. In coordination with the Director of Marketing and Communications develop subscription marketing plans and activities. Generate new subscription sales by directly calling or emailing identified prospects. Coordinate with the Digital Marketing Manager to implement e-marketing and social media campaigns as they relate to subscription sales. Work with the Interim Director of Marketing and Communications to develop, implement and maintain subscription reporting, tracking and analysis. Work with the Interim Director of Marketing and Communication and Creative Services to create and design marketing collateral to support subscription campaigns. Work with the Box Office Manager and Season Ticket and Group Sales Manager to manage inventory holds as they relate to subscription sales. Work with the Box Office Manager and Season Ticket and Group Sales Manager to ensure effective communication regarding subscription packages. If necessary, work with the Interim Director of Marketing and Communications to write scripts and key communication points for the Box Office. 2. Stewardship Develop process for extending strategic and regular invitations to subscribers a d prospects to engage them more deeply with the Guthrie. Create and implement on-site subscriber activities for current and prospective subscribers to boost engagement and retention as part of a larger audience development plan. Create and implement appropriate tracking of subscriber engagement activities. 3. Administration Assist in the creation of the theater s performance calendar to ensure subscription series are scheduled in a way that balances the theater s and the patrons needs. Learn and document the process for and coordination of all set-ups needs for subscription sales including pricing, packages and calendars. Assist in updating and improving database records. Run mail lists, set up source codes, provide analysis support. Foster a work environment incorporating the Guthrie values of Artistic Excellence; Community; Diversity, Equity, Inclusion and Accessibility; and Fiscal Responsibility.