When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 7th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

Community Support Office

Job ID

2025-224208

JOB OVERVIEW

The Website Optimization Specialist will support website product management, testing and optimization to boost lead capture and conversion through digital channels. This role involves close collaboration with both internal stakeholders and external agency partners to plan, implement and optimize digital marketing initiatives, including content management, product backlogs, UX, front-end development (FED), multivariate tests, SEO and local listings. They will also assist with collecting/analyzing user feedback & behavioral analytics and will use data-driven insights to improve the website experience for potential residents and their families.

RESPONSIBILITIES & QUALIFICATIONS

Responsibilities:

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

• Support the Digital Marketing team with day-to-day website needs, including content uploads, creative updates, performance monitoring and troubleshooting technical issues to ensure optimal site functionality

• Assist in executing digital marketing campaigns by ensuring website readiness, tracking performance and aligning website strategies with broader marketing goals

• Maintain a prioritized backlog of testing and optimization opportunities, implementing A/B and multivariate tests to improve conversion rates and user engagement

• Collaborate with Marketing team members to plan execute, and measure continuous website enhancements

• Write clear user stories, business requirements and acceptance criteria to support website enhancements and ensure their alignment with overall business goals

• Conduct ongoing QA/QC to identify and resolve usability issues, while proactively monitoring user feedback and behavioral analytics to ensure optimal user experience

• Utilize SEO tools to monitor site crawlability, keyword rankings and technical health and assist with the implementation of on-page and technical SEO strategies to enhance organic search performance

• Analyze website performance data to identify trends and provide actionable recommendations that improve lead generation, user engagement and overall site performance

• Build strong relationships with key vendors and external partners, setting clear expectations, timelines and deliverables to ensure project success

• Manage requests for internal and external resources to assist with copywriting, design and/or engineering action items; coordinate across teams to ensure successful and timely completion

• Follow project management best practices, including maintaining defined strategy/goals, documentation, timelines, checklists and communication plans to keep initiatives on track

• Identify potential roadblocks or risks that could impede project progress and escalate issues appropriately to ensure timely resolution

• Maintain compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met

• Perform other duties as assigned

Core Competencies:

• Strong organizational skills to manage multiple projects simultaneously, maintain timelines and ensure deliverables are met efficiently and effectively

• Understanding of SEO best practices, website content management systems (CMS) and basic front-end development concepts to support site optimization and troubleshooting

• Ability to interpret website performance data, user behavior analytics and A/B test results to assist the team with making data-driven decisions that enhance user experience and lead generation

• Proactive approach to identifying website issues, user experience gaps and technical challenges, coupled with the ability to recommend practical solutions

• Ability to work cross-functionally with internal teams, external vendors and stakeholders, clearly conveying project goals, expectations and results

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed throughout this job description are representative of the knowledge, skills, and abilities required.

• Bachelor’s degree in Marketing, Computer Science, Business, Communications or a related field, or equivalent relevant work experience (e.g., each year of work experience may be substituted for each year of education required)

• 1-3 years of experience in digital marketing, website management and/or project management

• Experience with CMS platforms (e.g., Sitecore) and product integration workflows

• Strong analytical skills with the ability to interpret and visualize digital analytics data (e.g., traffic, conversion rates, user paths)

• Familiarity with UX best practices and a mobile-first design orientation

• Understanding of SEO strategies and search engine ranking factors

• Working knowledge of HTML and CSS (advanced coding skills are not required)

• Experience creating dynamic performance reports to track and measure website effectiveness

• Excellent verbal and written communication skills, including meeting facilitation and stakeholder coordination

• Strong project management skills with the ability to multitask and manage multiple priorities simultaneously

• Knowledge of production environments, project phases, and common digital marketing challenges

• Adaptability and flexibility to take on new roles as business needs evolve

• Self-motivated with a strong desire to learn and develop new marketing skills

• Strong problem-solving, decision-making, and critical thinking abilities

• Positive team player who thrives in a fast-paced, collaborative environment

• Experience with Adobe Creative Suite a plus, but not required

ABOUT SUNRISE

Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.

We also offer benefits and other compensation that include:

• Medical, Dental, Vision, Life, and Disability Plans

• Retirement Savings Plans

• Employee Assistant Program / Discount Program

• Paid time off (PTO), sick time, and holiday pay

• Daily Pay offered to get paid within hours of a shift (offered in the U.S. only)

• Tuition Reimbursement

• In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses.The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.

• Some benefits have eligibility requirements

Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®

PRE-EMPLOYMENT REQUIREMENTS

Sunrise considers the health and safety of its residents, family members, and team members to be one of its highest priorities. Employment with Sunrise is conditioned on completing and passing a drug test (which does not include marijuana), participating in testing requirements (e.g. Tuberculosis Test, Physical Evaluation). Covid-19 and Influenza vaccination is only required to the extent mandated by applicable federal, state, and local laws and authorities.

COMPENSATION DISCLAIMER

Selected candidates will be offered competitive compensation based on geographic location of community/office, skills, experience, qualifications, and certifications/licenses (where applicable).

Location : Name Community Support Office

Type Full-Time

Location : Address 7900 Westpark Drive

Location : City McLean

Location : State/Province (Full Name) Virginia

Salary Range USD $47,300.00 - USD $72,800.00 /Yr.

Sunrise Senior Living is an Equal Opportunity Employer.