At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .

Interested in joining us on our journey?

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey?

In your role as Senior Advertising & Content Coordinator, you'll harness your creativity, commitment, and enthusiasm to produce and execute compelling content. By understanding diverse audiences, you'll generate work that appeals across platforms for our brands: Monogram, Café, Profile, GE Appliances, Haier, and Hotpoint. Your creative and collaborative efforts will fuel brand growth, captivate audiences, and contribute to our company's success. Utilizing your social media expertise, you'll elevate content quality and stay current with trends. Working alongside the Senior Advertising Manager, you'll refine content based on feedback, oversee multiple projects, and thrive in supporting the leading appliance brand.

Position

Senior Advertising & Content Coordinator

Location

USA, Louisville, KY

How You'll Create Possibilities

• Manage and execute the organic editorial calendar for our house of brands across all social channels.

• Produce and/or coordinate production of social content shooting and editing video and photo assets.

• Brainstorm and develop a range of ideas in a short amount of time taking feedback for improvements.

• Ensure brand voice and business objectives are effectively executed across all messaging. 

• Translate technical writing into public facing copy for feature and benefit needs. 

• Tracking and analyzing performance to improve results.

• Monitor all channels and reply to any comments or direct messages that require brand response.

• Research emerging trends and make recommendations for optimizations.

• Support coordination and content execution for advertising initiatives.

• Provide guidance to partners on execution and brand standards.

• Assist in the execution of influencer contracts, product fulfillment and content creation.

• Proof all creative assets for accuracy and legal clearance by engaging appropriate stakeholders.

What You'll Bring to Our Team

Qualifications/Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related discipline

• Minimum of 1 year related work experience

• Exceptional writing skills and creativity, creating engaging, persuasive content

• Savvy on social media platforms

• Strong written and verbal communication skills

• Excel at project management

• Ability to problem-solve and work within a cross-functional environment

• Ability to travel (25%) as needed

Desired Characteristics

• Experience with Canva, Capcut and AI technology a plus

#LI-DL1

Our Culture

At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com