The Sponsorship Marketing Manager will be a cross-functional role that will report into Sinclair’s Marketing function. This role will serve as the key liaison between Sales, Marketing, and external partners to ensure seamless execution of high-impact sponsorship programs and brand activations. The ideal candidate will have experience in developing and executing end-to-end sponsorship initiatives, from ideation to activation, measurement, and optimization.

Responsibilities

• Manage sponsorship activation responsibilities for Sinclair’s Marketing team as it relates to campaign execution for AMP Sales & Marketing and Tennis Enterprise deals

• Lead end-to-end execution of sponsorship activations, including live events, digital campaigns, and content-driven partnerships

• Build and maintain strong relationships with key stakeholders, including internal teams, clients, and external partners

• Serve as the main point of contact between internal teams and external sponsors, ensuring alignment and flawless execution

• Work with sales leads to develop pitch materials that include campaign concepts and strategy based on client goals

• Ensure sponsorship agreements are executed per contract terms, managing deliverables, reporting, and client expectations.

• Oversee timelines, budgets, and deliverables for sponsorship activations, ensuring all elements are executed on time and within scope

• Monitor key metrics and analyze data to evaluate the effectiveness of brand activation strategies, prepare reports on the performance of programs, providing insights and recommendations for optimization

• Maintain comprehensive internal processes for asset management, risk review, and adherence to brand standards and guidelines

• Support key sales leaders for development, sell-in and implementation of sponsorship assets as requested

• Support across other marketing projects as assigned by manager

Qualifications

• Minimum three to five years of recent experience in brand activation, marketing, or a related role within a corporate environment

• Experience working in sports preferred

• Bachelor's degree from an accredited college/university in marketing, communications, business, or a related field; master's degree from an accredited college/university is a plus

• Exceptional project management skills with the ability to handle multiple projects simultaneously and meet deadlines

Ability to work collaboratively and build strong relationships with stakeholders

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The base salary compensation range for this role is $130,000 to $150,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.