Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.

Senior Manager, Inbound Marketing, Web

Accepting Applications until October 28, 2024.

Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.

About the role

Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! This is a fantastic opportunity to join the Digital Marketing and Automation Department at the global leader in implantable hearing devices!

The Manager, Inbound Marketing, Web will play a central role in executing and further developing the digital marketing Inbound discipline. The manager will lead a team of digital marketing web and content experts with a clear focus on executing product launches, updates of the website, regular quality checks, and development of campaign pages. The manager will work closely with the Digital Marketing Inbound Channels and Performance, Outbound and Marketing Technology teams ensuring that digital marketing strategies are seamlessly integrated and optimized. Leadership, strategic, web-based digital marketing and agile planning skills will be key in guiding the team to success. Collaboration within digital marketing and across stakeholders in the wider marketing team at Cochlear will be at the heart of the role, fostering a supportive environment where innovative ideas can thrive.

Key Responsibilities

Project Management

• Project manage with Key-markets, regions, and enterprise stakeholders to take web related projects from conception to implementation
• Develop and maintain project timelines, identifying potential risks and proactively working to resolve issues
• Develop a roadmap of web related activities based on quarterly planning process
• Ensure projects are delivered on time and within budget.
• Monitor project progress and provide regular updates to stakeholders
• Implement agile and SCRUM methodologies to streamline content production and manage team workloads efficiently.
• Oversee and manage ad-hoc requests ensuring efficient and timely execution

Content Management

• Oversee the comprehensive content management process for over 35+ multilingual websites, ensuring content is current, relevant, and well-organized.
• Deliver and implement content on product launches for Cochlear's regions and markets.
• Manage the content lifecycle, from ideation and creation to publishing and archiving, ensuring timely delivery and quality.
• Serve as the knowledge leader in CMS, website maintenance, and development, ensuring best practices and UX guidelines are followed.
• Develop Guidelines and policies for web site authoring and implement quality and auditing procedures to ensure compliant websites.
• Develop clear briefing documents and define requirements for web related projects.
• Collaborate with cross-functional teams to ensure timely delivery of high-quality content that meets business objectives.
• Oversee the development and implementation of new website features, functionality, and improvements - work closely with .com and Marketing Technology team and Sitecore platform owner.

Quality and performance

• Oversee the quality and performance of web content across Cochlear's websites, ensuring consistency and excellence.
• Regularly review and optimize content together with the Digital Marketing - Inbound Channels & Performance team to meet high standards of accuracy, relevance, and engagement.
• Track and analyze website performance metrics to identify areas for improvement and implement necessary changes, work closely with Inbound Marketing -Channels & Performance team.
• Provide ongoing training and support to team members, promoting best practices in content authoring and website management.
• Maintain an organized system for tracking progress, identifying potential risks, and proactiv ly implementing solutions.
• Develop and enforce guidelines for content quality, style, optimized for SEO, and accessibility, ensuring compliance across all websites.
• Act as a central point of contact for content-related inquiries, offering expert guidance and support.
• Continuously seek feedback from users and stakeholders to refine content strategies and improve user experience.

Reporting and stakeholder engagement

• Engage actively with stakeholders from the Inbound and digital marketing teams, as well as the broader audience, to communicate insights derived from data analyses and invite feedback that will inform future website strategies and initiatives.
• Cultivate strong, collaborative relationships with key stakeholders, fostering open communication to ensure alignment of expectations and successful project outcomes.
• Promote a collaborative atmosphere that encourages clear communication and coordination among diverse team members and stakeholders.