Job Title: Senior Email Marketing Specialist

Location: Michigan, hybrid or remote, EST

Terms: Direct-hire, W2 only (no C2C)

Required: 5+ years’ experience writing campaign workflows in Adobe Campaign is required

What’s the job?

In this role, you will lead the development and optimization of acquisition email campaigns from strategy through to execution. You will manage the performance of email channel and associated programs in support of marketing objectives. This role is responsible for managing email programs to achieve monthly sales targets while growing overall email marketing capabilities.

• Campaign Development & Execution – Partner with internal and external teams to lead all aspects of email campaign management including strategy, technical and creative development, proofing, deployment and monitoring.

• Performance Analysis – Monitor and analyze email campaign performance using key metrics. Generate reports on campaign performance and provide actionable insights for continuous improvement.

• Testing & Experimentation – Lead email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns.

• Quality Assurance – Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability.

• Strategy – Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies. Provide consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations.

• Technical Development - Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs. Lead the effort to expand into other one to one communication channels including SMS programs.

What’s needed?

• Bachelor’s degree in Marketing, Advertising, Communications, Business or similar field of study.

• Minimum of ten (10) years of professional experience in digital marketing or email marketing including Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign .

• Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.

• Proficient in HTML, CSS, and JavaScript development for email design and customization.

• Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests.

• Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.

• Proficient in Microsoft Excel, PowerPoint, and Word.

• Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR).

What’s in it for me?

• A collaborative, energetic work environment

• Medical, Dental, Vision, Life and Disability coverage available day one

• Pension Plan

• 401k available with a Company match

• Holidays and Paid Time Off

If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells: ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.