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GBA Senior Marketing Specialist - u1EZfxpzR3nW-6411 in Lenexa, Kansas

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13029991 Text GBA66 to 913-578-6106 to apply today!

Senior Proposal Specialist

The Senior Marketing Specialist will provide strategic direction and implement marketing activities for the marketing department and support other departments/affiliates. This position will be responsible for executing a marketing plan, pursuit management, maintain and seek marketing data, providing direct support to market needs associated with project opportunities, bThe Senior Marketing Specialist will lead and execute strategic marketing initiatives to support GBA\'s markets and affiliates. This role is responsible for developing and implementing marketing plans, leading proposal/pursuit efforts, maintaining and analyzing marketing data and providing direct support for market needs related to project opportunities, branding, events and programs. All job functions will be performed in alignment with GBA\'s overall strategy, vision and values.

Senior Marketing Specialist

The Senior Marketing Specialist will lead and execute strategic marketing initiatives to support GBA\'s markets and affiliates. This role is responsible for developing and implementing marketing plans, leading proposal/pursuit efforts, maintaining and analyzing marketing data and providing direct support for market needs related to project opportunities, branding, events and programs. All job functions will be performed in alignment with GBA\'s overall strategy, vision and values.

Key Responsibilities

  • Lead and implement marketing strategies to align with marketing KPIs and company goals.
  • Develop and tailor content for Requests for Proposal (RFP) and Requests for Qualifications (RFQ) responses, including proofreading and editing.
  • Provide strategic recommendations and guidance to elevate project pursuit responses.
  • Create and produce high-quality, unique, creative deliverables for pursuits and other marketing purposes.
  • Design and deliver high-end presentation materials for internal purposes and project pursuits.
  • Support and guide technical teams in developing strategies during interview preparations.
  • Gather and write project descriptions and resumes to be maintained in the shared drive and CRM.
  • Assist with managing tradeshow and event activities, including staff participation, sponsorships, giveaways, brochures and entertainment coordination.
  • Collaborate with corporate communications team to provide information for website features, press releases, social media, newsletters and e-blasts.
  • Draft and edit content for the company website, campaign emails, social media, advertising, sales collateral, articles, testimonials, etc.
  • Ensure high-quality work through a thorough review and proofing processes.
  • Proactively approach work, taking the initiative to ensure ongoing improvement.
  • Protect and manage the GBA brand.
  • Perform other duties as assigned.

Qualifications

  • Minimum of five years of marketing or related experience.
  • Degree in marketing, journalism, communications, or a relevant field.
  • Proficiency in Adobe Creative Cloud applications, including InDesign and Photoshop.
  • Experience with CRM systems, preferably Cosential.
  • Exceptional organizational and time-management skills.
  • Outstanding verbal and written communication skills.
  • Consistent accuracy, timeliness and completeness in work performance.
  • Positive attitude and responsiveness to feedback and requests.
  • Ability to multitask and manage competing deadlines effectively.
  • Strong attention to detail to ensure high-quality output.

Its More Than Just a Job

At GBA, we are not your average engineering firm. We\'re driven by innovative, intelligent eople passionate about solving problems. While we\'re known for our technical excellence, we bring so much more to the tablewe create remarkable solutions that enhance a higher quality of life. We\'re transforming the industry by integrating design and construction with cutting-edge technology.

Our team is intelligent, tenacious and dedicated to delivering high-quality, imaginative projects. We\'ve cultivated an environment where continuous learning and growth are encouraged and celebrated. From birthdays and BBQs to protecting the environment and helping families in need, GBA employees celebrate and support one another and the communities where we live, work and play.

Joining our team means embarking on rewarding opportunities that will challenge and inspire you.

randing, events, programs and other miscellaneous tasks as needed. All activities will be performed in support of the strategy, vision and values of GBA Companies.

Key Responsibilities

Provide direction and implement marketing strategies and plans to align with marketing KPIs and company goals

Prepare and tailor content, proofing and editing requests for proposal (RFP) and qualification (RFQ) responses

Make recommendations and guidance for project

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