The Lansing Board of Water & Light has an opening for an *Outside Service/Temporary Marketing Communications Specialist *located in Lansing, MI

Position Summary: The Lansing Board of Water & Light is looking for a self-starter to join their award-winning Public Relations & Marketing Department. Responsible for all corporate communications, the department develops and writes the corporate voice for internal publications and external customer relations while being respectful of Diversity, Equity and Inclusion. 

Reporting to the Public Relations & Marketing Manager, the Marketing Communications Specialist will work closely with others throughout the company and Customer Experience division. The ideal candidate will love developing marketing plans with strong graphic design experience. This person will be the expert on how to educate current customers on BWL programs, communicate to potential new customers and deliver on business objectives.   Essential Functions:

• Build and integrate marketing programs and campaigns to raise company profile and awareness among key target audiences.
• Oversee and support development of corporate email marketing system. Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
• Develop and monitor metrics to evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, value and retention.
• Lead the execution of marketing programs from start to finish, driving collaboration with internal stakeholders and leveraging the right internal and external processes.
• Produce well-crafted and highly compelling written content for marketing and public relations initiatives.
• Support graphic design projects for internal and external use.
• Contributes to creating and writing social media content.
• Work closely with all stakeholders to ensure brand and messaging consistency.
• Other duties as necessitated or assigned.

About BWL: The Board of Water & Light serves Lansing, Michigan, and surrounding areas with electricity, water, and steam. Lansing's city charter vests the BWL with full and exclusive management of water, steam, and electric services for or the city. The American Public Power Association has honored the Lansing Board of Water & Light as one of the country's best publicly owned utilities.

The Location: Lansing, MI provides the opportunity to enjoy all seasons of fun and beauty. With the Grand River open for kayaking, lush golf courses, 17+ miles of trails for biking/hiking/running, Potter Park Zoo, and the sports, the arts and fine foods that comes from being near a major University, Michigan State University, there is a spot for everyone. The area is a short drive from Lake Michigan's shoreline where there is views of natural beauty, boating, fishing, and windsurfing.