About Us NeoGraf has been the world leader in the industry for more than 140 years, developing the most comprehensive graphite solutions since 1881. Our products are the reason why some of today's most technologically advanced products are able to perform and work the way they do. Our depth of knowledge, training, understanding and discipline is unmatched in the market, and there's no stopping where we can go from here. Primary Job Function Performs detailed market analysis to determine technical fit and value of existing NeoGraf products, prepares detailed technical presentations to support the sales/marketing efforts for these products, and helps develop new product concepts to meet future unmet technical needs in emerging markets. Leads the marketing and promotion of all NeoGraf products with support from the commercial organization. Description of Responsibilities Market Research and Analysis Conduct in-depth research on graphite material applications and emerging trends in various industries Analyze competitor strategies and product offerings to identify NeoGraf's unique selling propositions Campaign Development and Execution Collaborate with cross-functional teams to develop and implement marketing campaigns for NeoGraf's graphite solutions with support from external resources Create content for various marketing channels, including website, social media, and email campaigns with support from external resources Digital Marketing Manage and optimize NeoGraf's online presence, including website content and social media profiles with support from external resources Implement SEO strategies to improve NeoGraf's visibility in search engine results with support from external resources Customer Engagement Develop and maintain relationships with key customers and industry partners Organize and participate in webinars, tradeshows, expositions, and educational events to showcase NeoGraf's expertise in graphite material science Product Launch Support Assist in the development and execution of marketing strategies for new product launches Create and maintain product literature and technical documentation to support sales efforts Performance Tracking and Reporting Monitor and analyze marketing campaign performance using various analytics tools Prepare and present regular reports on marketing activities, lead generation, and ROI to management Brand Management Ensure consistent brand messaging across all marketing materials and communications Collaborate with the technical and sales teams to create visually appealing marketing collateral that aligns with NeoGraf's brand identity Industry Knowledge Stay up-to-date with the latest trends and developments in the graphite and advanced materials industry Attend relevant conferences and workshops to enhance industry knowledge and network with potential clients Safety Ensure a culture of behavior based safety by adhering to safety protocols and guidelines in all activities, ensuring a safe working environment for yourself and others. Knowledge and Skills A bachelor's degree in marketing, communications, business, or a related field is required. Minimum of 3 years of marketing related experience. Demonstrated ability to be a team player with skills to lead/participate in cross-functional teams. Strong verbal, written and presentation skills. Ability to build trust and rapport with clients at all levels. Self-motivated with a strong work ethic and a desire to succeed. Proficiency in CRM software and MS Office Suite. Working knowledge of the company's products or services and their technical aspects. Thorough knowledge of HS&EP policies and procedures. Ability to travel both domestically and internationally up to 25% Working Conditions Non climate-controlled fact