Job Information
Academy Sports + Outdoors Sr Specialist Public Relations in Katy, Texas
Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth .
Job Description:
Education:
Bachelor’s degree in relevant field of study or equivalent years of related work experience such as public relations, corporate communications, or journalism
Bachelor’s degree in English, communications, marketing, journalism or other related field preferred
Work Experiences:
- 3+ years of related work experience in related field or role such as PR agency, corporate communications, media relations
Skills:
Ability to Manage projects effectively and work with cross-functional team members
Effective listening, writing and oral communication skills
Ability to prioritize, solve problems independently and work effectively under pressure when necessary
Detail oriented, proven organizational skills
Team player at all levels
Excellent customer service skills
Work independently and contribute to team projects
Proficient in MS Office products (Word, Excel, and PowerPoint), Microsoft Outlook or similar e-mail system, and media monitoring software
Acceptable level of hearing and vision to perform job duties
Responsibilities:
Partner with Public Relations Manager, Community Relations Manager, and Regional Marketing to ensure community programs, brand activations, and initiatives obtain maximum exposure via media and social media where necessary
Build and maintain strong relationships with key journalists and editors on local and national levels
Proactively pitch newsworthy company stories, initiatives, and expert insights to secure placements
Serve as company spokesperson in multiple forms of media, i.e. TV, print, radio, social media
Responsible for the training of media spokespeople including store directors and managers as well as key internal stakeholders
Assist with execution of strategic communications plans for seasonal campaigns, new store openings, product launches, and special events
Assist with developing and delivering a measurable earned media strategy that supports Academy’s growth
Responsible for all earned media and crisis communication efforts for assigned markets
Monitor media coverage to track public relations efforts, analyze its impact on brand perception, and report earned media metrics to cross-functional partners
Provide media and brand reputation counsel to internal stakeholders
Project management for new store openings and seasonal retail campaigns
Support the Public Relations Manager
Oversee distribution of press releases, media alerts, social media and other content to media
Required to learn company policies, procedures, and safety rules
Duties may change and team members may be required to perform other duties as assigned
Physical Requirements & Attendance:
Regular attendance required
Up to 25% travel with overnight stay
Full time
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.