Key Account Manager

Job Details

Job Location

Kansas City, MO - Kansas City, MO

Position Type

Full Time

Salary Range

$70,000.00 - $100,000.00 Salary

Travel Percentage

Road Warrior

Job Shift

Day

Job Category

Sales

JOB SUMMARY

As a Key Account Manager (KAM) at Ohserase Manufacturing, LLC (OM), you play a crucial role within the Sales team, responsible for managing and executing trade objectives while promoting OM's diverse range of brands directly to retailers, distributors, and consumers. This position demands a proactive approach to retaining top retailers and wholesalers, nurturing these key accounts to ensure that OM's business strategies bring mutual value. Your primary goal is to become a strategic partner and trusted advisor to OM's customers, fostering strong, healthy relationships that drive both new and existing business opportunities, ultimately delivering optimal returns on investment (ROI) for both OM and its clients. In this role, you will collaborate closely with the Regional Sales Manager (RSM), assisting in the communication of specific directives and training to the Field Sales Representatives and Brand Ambassador teams. Your insights and feedback on sales forecasting will be invaluable in guiding the team, while your leadership will help motivate and inspire them to achieve OM's volume and financial targets. This position requires a blend of strategic thinking, relationship management, and team leadership to ensure that OM's objectives are met and exceeded.

PRIMARY ROLE

• Champion the region’s highest priority accounts in direct and supporting roles.

• Lead, manage, and evaluate the performance of Lead Field Sales Representatives, Field Sales Representatives, and Brand Ambassadors within the assigned territory.

• Increase sales and expand distribution of OM’S products to achieve assigned objectives.

• Initiate activities to capitalize on new and existing business opportunities.

• Implement OM’S plans, strategies, and tactics with Executional Excellence.

• Plan and execute successful and impactful “In-Store” consumer promotional events.

• Strategically launch OM products in new markets.

• Train and manage Brand Ambassadors for their geographical areas.

• Execute, monitor, and evaluate the effectiveness of sales and marketing campaigns.

• Provide sales forecasting and assist the RSM to create business plans for assigned areas.

• Lead by example and demonstrate company core values.

  KEY RESPONSIBILITIES

  Daily retail store coverage as directed by Regional Sales Manager (RSM)

• Introduce OM’S Products in assigned/new retail and distributor accounts.

• Secure product visibility with adequate space on primary cigarette fixture

• Place and maintain high visibility POS Materials.

• Ensure OM’S product pricing is fair & equitable.

• Maintain adequate OM inventory levels to avoid OOS situations.

• Ensure OM products are properly rotated.

• Consistently report competitive activities.

• Organize consistent routing and coverage to focus on high carton volume accounts.

• Complete required administrative/reporting activities after each retail call.

• Document all sales activities in CRM.

• Verify and update customers records in CRM.

  Retail In-Store Promotional Activity

• Work with all team members to create and execute promotional events.

• Lead by example to create a positive work environment with all stakeholders.

• Create a fun and inviting environment for consumers.

• Engage consumers, informing them of promotions and products before they make their purchase, providing answers to questions, and distributing promotional items.

• Create brand awareness through effective and exciting promotions.

• Complete all required reports accurately and submit in a timely manner.

• Ensure proper use, distribution, and inventory of Give-away items used at events.

• Perform other reasonable business requests by management.

  KAM Responsibilities

• Identifying potential customers and reporting findings to RSM.

• Assist the RSM with coordinating the field sales team activities.

• Assist the RSM to host FSR team’s meeting when needed.

• Support RSM with training and growth opportunities for FSR and Brand Ambassador teams.

• Assist the RSM with leading the field sales team to meet establish sales goals for the territory assigned.

• Assist the RSM with reporting territory sales figures to management.

• Obtain, review and process promotional program paperwork in a timely manner.

• Find new prospect customers and populate the sales pipeline.

• Provide the RSM sales forecast for all key accounts

• Prepare sales reports to the RSM on as needed basis

• Verify Brand Ambassadors payroll hours

• Maintaining employee records and files and ensuring I-9 compliance.

  People Management Responsibilities:

• Directly supervise and mentor Lead FSRs, FSRs, and/or Brand Ambassadors, ensuring adherence to company policies and achievement of sales targets.

• Organize and chair regular team meetings to ensure alignment with company objectives and to foster team development.

• Conduct performance evaluations and provide constructive feedback to team members to enhance productivity and engagement.

  BEHAVIORAL CHARACTERISTICS

• Must apply team building efforts among peers, management, and all trade partners

• Must be willing to take responsibility for OM’s sales performance in assigned accounts

• Interact respectfully and appropriately with each member of the office/other staff. You are expected to always treat others with respect and be mindful.

• Educate staff on operational and policy changes and updates.

• Communicate with others to network ideas to create more market share and profitability.

• Aware of and always maintain the management org chart.

• Assist and train others in areas and share subject matter expertise.

  REQUIRED SKILLS & EXPERIENCES

• Must have a minimum of 5 years’ experience with field sales.

• Must be comfortable working with the public and in tobacco industry.

• Strong verbal and written communication skills

• Personable, organized, and transparent

• Valid Driver’s License

• Reliable Transportation

• Computer with internet access and Microsoft Office

  PHYSCAL REEQUIREMENTS

• Ability to Travel Frequently: The role requires regular travel to various retail and distributor locations, which may involve long periods of driving or flying, as well as transporting promotional materials and products.

• Standing and Walking for Extended Periods: The KAM will be required to stand and walk for extended periods during in-store promotional events, customer visits, and retail store coverage.

• Lifting and Carrying: The position may involve lifting and carrying promotional materials, point-of-sale displays, and product samples, which could weigh up to 25-30 pounds.

• Manual Dexterity: The KAM will need to perform tasks that require manual dexterity, such as setting up promotional displays, organizing product placements, and managing point-of-sale materials.

  Workplace Environment

• Some light office work may be required.

• Majority of work will require travel.

• Workplace will consist of different locations, varying between in/out promotion events.

  Personal Appearance

• Candidate must be well groomed and presentable to the general public.

• No excessive piercings or offensive tattoos

• Uniforms/ clothing may be provided and/or recommended by management.

  Attendance

• Work week will consist of 5 days.

• Working hours may stretch outside normal 8AM-5PM as needs dictate.

• Weekly working days will be set in advance by RSM.

• Candidate must be flexible with dates and times.

  CONCLUSION

  This job description will give you a guideline to use to help ensure your success in your position. Ohserase Manufacturing, LLC is committed to ensuring customer and employee satisfaction. In light of our customer’s or Ohserase’s needs we may change or alter some of the responsibilities of this position in order to accommodate our business success.