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Director, Global Digital Strategy & Content Distribution, CeraVe DMI

Jersey City, NJ, New Jersey

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Permanent

Jersey City, NJ, New Jersey

Digital

Full - Time

19-Apr-2024

Job Title : Director, Global Digital Strategy & Content Distribution, CeraVe DMI

Division: L’Oreal Dermatological Beauty Division

Location: Jersey City, NJ

Reports To: Vice President – Digital (CeraVe DMI)

Who We Are :

In the L’Oréal Dermatological Beauty Division, our purpose is to pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.

Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Skin Better Science) lead the way in skincare innovation, offering safe and effective products and services that deliver on their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists, and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

If you want to lead in innovation, technology, & research, and you care about collaborating with passionate colleagues, serving communities, & acting for the planet please join us!

CeraVe :

At CeraVe we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic skincare to all. As a leader in mass medical skincare, CeraVe is quickly expanding across all continents and has become the fastest growing skincare brand at L’Oréal.

As the #1 Dermatologist-Recommended Skincare Brand in the U.S, CeraVe is a leader in mass medical skincare. At CeraVe, we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic and accessible skincare to every person in the world. CeraVe has grown by leaps and bounds and joined became a billionaire brand in sales. The brand has also been named by AdAge as one of the hottest brands in America in 2023 (https://adage.com/hottestbrands2023) . And, was featured among some of the hottest brands as it relates to Gen Z in a Business Insider article. CeraVe is now in 70 countries and the digital remit of the role is extremely wide.

The role has oversight over 70 countries’ digital properties/voice which requires both implementation guidelines and executional elements. The team functions as an in-house agency while also working with external agencies.

What you will do:

The CeraVe DMI (global team) is looking to fill a more senior role on the digital team – the Director of digital strategy & content distribution. This is an important role for the CeraVe DMI and for CeraVe teams around the world—50 countries and growing. The role reports into the VP, Head of Digital for CeraVe DMI.

• Responsible for full digital strategy implementation

• Work with a team of seven (and growing!) + agencies on the following:

• Big campaign ideas

• Content and content distribution strategies (paid, earned, borrowed, owned)

• Social media

• Advocacy & influence

• Media planning

• Websites

• E-commerce / e-retail

• CRM / loyalty

• Agency management and driving day-to-day operations on new agency selection if needed

• Big campaign ideas

• Working with more junior staff to create playbooks for countries to implement campaigns

• Content identification and ideation

• Be prepared to write and/or review creative briefs

• Content distribution strategies including digital media planning—end-to-end strategies & ensure on-time delivery of 360 campaigns

• Connecting offline to online in different environments – from dermatology congresses to retail

• Digital analysis and campaign reporting

• Oversee day-to-day management of strategic digital media initiatives, timelines, deliverables, etc.

• Coordinates and builds strong relationships with cross-functional teams – marketing, medical, and countries

• Counsels teams as a “digital expert” providing guidance on development of the digital marketing plan to support the brand and product launches in maximizing

• Collaborates content with Broadcast / Print / OOH and cross-functional teams in delivering integrated marketing programs across multiple channels, ensuring synergies and efficiencies between digital and broadcast / print media buys and content

• Manages the digital media agencies to plan and execute content that drives traffic to website and sales on e-retailers, Amazon, etc.

• Have a deep understanding and execute on campaigns from all aspects of the marketing funnel

• Creating strong digital strategies on new and innovative platforms like TikTok, Twitch – connecting these platforms to larger strategies

• Working with countries to implement campaigns, etc. including China

• Help ensure our #1 share-of-voice ranking on social media in many skincare relates categories

• Help ensure search continues to grow at a rapid pace on Google, Amazon

  Who you are:

• Bachelor's degree required, preferably in communications, marketing or business

• 9– 12 years of experience in digital strategy—social media, advocacy, websites (e.g., search), e-commerce/e-retail/Amazon, community management, and content creation— full 360 campaigns based on digital— for a brand(s) (in-house and/or agency)

• Skincare experience and interest in fields related to health/healthcare, beauty and dermatology strongly preferred

• Advanced proficiency in campaign, content creation and 360 distribution strategies

• Self-starter able to adapt quickly to changes in priorities and multi-task multiple projects

• Able to prioritize and manage time effectively, and to balance competing demands and priorities in a very fast-paced environment

• Strong communication and collaboration skills

• Excellent problem-solving ability

• Professional and diplomatic style with a positive manner, attention to detail and a ‘can do’ attitude

• Excellent written skills

• Ability to write in a medical tone of voice preferred

• KPI reporting/analysis experience required

• Ability to manage multiple vendors and work with business partners on innovations

• Strong understanding of what makes a great creative idea come to life

• History of executing big campaigns with strong results

• If you’ve won any awards (e.g., Cannes Lions, CLIOs, Effies, etc.), please share

  What’s In It For You:

• Salary Range: $140,300-$203,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

• Employee Resource Groups (Think Tanks and Innovation Squads)

• Access to Mental Health & Wellness Programs

  Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

  We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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