Job Information
Siemens Medical Solutions USA, Inc Senior Marketing Manager, General Imaging Ultrasound, NAM in Issaquah, Washington
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Apply now for the position of Senior Marketing Manager, General Imaging Ultrasound, NAM and you will join our innovative Ultrasound team based in Issaquah, WA. This is a key position on the North America ultrasound marketing team with strong ties into sales, strategy, and product development. You will make a significant impact that drives positive change and leads to improved financial results by executing strategies and tactics that grow market share for our General Imaging ultrasound portfolio. This is a hybrid position in our Issaquah, WA office. Your Role: * Analyze and understand the North America General Imaging ultrasound market segment. Identify marketing strategies, customer needs, competitive trends, etc. to formulate a plan for market share and revenue growth. * Partner with the North America sales organization to execute strategies and tactics that drive achievement of revenue targets by generating awareness, brand loyalty and intent to purchase with customers. * Responsible for identifying and creating marketing assets to support sales and growth initiatives for our General Imaging business - print and digital advertising, product pricing, sales promotions, product support, new product launches, ROI value propositions, key opinion leader development, evidentiary endorsements, and white papers. * Lead strategy and planning for North American General Imaging tradeshows. * Develop unique marketing campaigns, tactics and sales enablement tools that focus on how our portfolio: improves patient outcomes, increases clinician and patient satisfaction, reduces costs, and increases patient access to a much-needed imaging modality. * Lead go-to-market activities for new product launches in North America by creating a plan that generates awareness and demand with our customers while also ensuring the sales team has what they need to successfully launch the product. Your Expertise: * Understanding of customers and their imaging needs and how Siemens Healthineers ultrasound can address those needs through systems, software, service, and commercial solutions. * Demonstrated experience creating and executing regional go-to-market plans on time and on budget. * Ability to complete competitive analysis and identify market trends. * Excellent interpersonal and communication skills to work with internal and external stakeholders to achieve objectives; including but not limited to field sales, legal, regulatory, compliance, clinical, finance, executive management, etc. * Strong work ethic with a high degree of self-motivation and the ability to work independently. * Excellent organizational skills with the ability to deliver multiple tasks and projects simultaneously while meeting challenging deadlines. Required Skills, Education and Experience for this position: * Master's degree or MBA preferred. * 5-8 years of progressive marketing experience in Cardiology / MedTech / Biotech preferred. * The ability to travel 20-30% of the time. * Marketer with ultrasound clinical or sales experience is a plus. * Strong written and verbal communication skills with the ability to work with a variety of internal and external stakeholders. * Strong critical and creative thinking skills. Strategic thinker and planner. The pay range for this position is $120,000.00-$140,000.00 U.S. dollars annually; however, base pay offered may vary depending on job-related knowledge, s To view the full job description,