Job Information
Sinclair Broadcast Group Sales and Pricing Analyst in Hunt Valley, Maryland
Sinclair Broadcast Group is seeking a Sales and Pricing Analyst to join our Yield Management Team. You will get to use your analytical skills to make a major contribution in supporting growth and profitability objectives within the Sinclair Sales Organization. This position can be based in our Corporate Headquarters in Hunt Valley, MD, or in any of our Sinclair Markets.
Job Duties:
Analyze inventory across all revenue streams and research to advise on pricing
Manage the setting of rate cards and placing inventory to maximize revenue and returns
Internal consultant to Sales leaders at stations for pricing, inventory reporting and any additional Ad-hoc requests
Partner with Sinclair television stations to maximize political advertising revenue by utilizing internal data
Assist in building pricing optimization software by partnering with internal departments and external vendors
Evaluate the Sinclair Network business and make strategic pricing recommendations based on a variety of internal datasets
Communicate and research ad inventory forecasting, rate card pricing and packaging strategies with Sales Management for all audience product opportunities including Digital, Internet, Mobile, and OTT
Analyze the popularity of TV programs and by show across the country and understanding the trends to determine inventory levels
Partner with Sinclair’s Engineering, Legal, News, Operations, Sales, and other departments when needed
Required Experience:
Strong proficiency in Microsoft Excel is preferred
Experience with data reporting systems, i.e.-IBM Cognos and CRM a plus but not required
Strong interpersonal communication skills
Understanding of pricing and sales planning economics is a plus
Bachelors in any business or communications discipline and/or 2 years of related experience
Working on-site is required
Sales experience a plus
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.