Job Information
Cincinnati Incorporated Senior Vice President and General Manager of Sales and Marketing in Harrison, Ohio
Senior Vice President and General Manager of Sales and Marketing - Harrison, OH (Job ID: 1181-209).
Are you ready to l ead the charge in shaping the future of a legendary American manufacturing powerhouse? Cincinnati Incorporated is a privately owned, industrial machine manufacturer that has been a staple in the metal fabrication industry since the late 1890s. If you are a visionary Senior Vice President and General Manager of Sales and Marketing in the machine tool (or similar) industry, come be a part of our innovative and dedicated team, and see why we were recognized as one of Newsweek Magazine's "Top 200 Most-Loved Workplaces in America"!
Position Summary: The Senior Vice President of Sales and Marketing is a critical leadership role responsible for driving revenue growth and market share expansion by developing and executing comprehensive sales, marketing, service, aftermarket, and product management strategies. This executive will lead a unified team, fostering collaboration and alignment to achieve ambitious business objectives. The primary focus is to establish and implement a dynamic sales, marketing, and product strategy that not only meets but significantly surpasses market growth, positioning the company as a leader in the industry. Furthermore, this role is a key member of the executive leadership team, actively participating in the creation and execution of the overall business strategy.
Key Responsibilities:
Strategic Leadership:
Develop and implement a comprehensive, data-driven sales, marketing, and product strategy that aligns with the company's overall business objectives.
Identify and capitalize on emerging market trends and opportunities to drive sustainable growth.
Lead the development of annual and long-range sales, marketing, and product plans, budgets, and forecasts.
Provide strategic direction and oversight for all sales, marketing, service, aftermarket, and product management activities.
Actively participate with the executive team in the formulation and execution of the company's overarching business strategy, contributing insights and expertise from the sales, marketing, and product perspectives.
Sales Management:
Lead and mentor the sales organization to achieve and exceed sales targets.
Develop and implement effective sales processes, methodologies, and tools.
Cultivate and maintain strong relationships with key customers and strategic partners.
Analyze sales performance data and implement corrective actions to improve results.
Utilize voice of the customer feedback and data analytics to refine sales methodologies and improve effectiveness.
Marketing Leadership:
Develop and execute integrated marketing campaigns across all channels, including digital, traditional, and events.
Build and enhance the company's brand reputation and market presence.
Lead market research and competitive analysis to identify customer needs and market opportunities.
Oversee the development of marketing materials, content, and communications.
Leverage voice of the customer insights and data analytics to optimize marketing strategies and tactics.
Product Management:
Define and manage the product lifecycle, from concept to launch and beyond.
Conduct market and competitive analysis to identify product opportunities and customer needs.
Develop and maintain product roadmaps and specifications.
Collaborate with engineering and other departments to ensure successful product development and launch.
Ensure that the product line is aligned with the sales and marketing strategy.
Service and Aftermarket Management:
Develop and implement strategies to enhance customer satisfaction through exceptional service and aftermarket support.
Optimize service and aftermarket operations to improve efficiency and profitability.
Drive the development of new service offerings and aftermarket products to meet evolving customer needs.
Ensure that the service department works closely with the sales department.
Team Leadership and Development:
Build and lead a high-performing, collaborative team across sales, marketing, product, service, and aftermarket functions.
Foster a culture of continuous improvement, innovation, and customer focus.
Provide coaching, mentoring, and development opportunities to team members.
Ensure that all departments are working in alignment, and that data is shared between departments.
Performance Measurement and Reporting:
Establish and track key performance indicators (KPIs) to measure the effectiveness of sales, marketing, and product initiatives.
Provide regular reports and presentations to senior management on sales, marketing, and product performance.
Analyze data and trends to identify areas for improvement and optimization.
Key Deliverables:
A comprehensive and executable sales, marketing, and product strategy that drives business growth exceeding market performance.
Achievement of annual and long-term sales and revenue targets.
Increased market share and brand recognition.
Improved customer satisfaction.
A high-performing, collaborative sales, marketing, and product organization.
Measurable return on investment (ROI) for all sales, marketing, and product initiatives.
Active and meaningful contribution to the overall business strategy and its successful execution.
Demonstrated improvement in sales, marketing, and product effectiveness through the application of voice of the customer feedback and data analytics.
Education and Work Experience:
15+ years of progressive experience in sales, marketing, and product leadership roles, with at least 5 years in a senior executive position.
Significant experience in the capital goods industry, specifically with machine tools or similar heavy manufacturing equipment.
Proven track record of developing and executing successful sales and marketing strategies that drive revenue growth and market share gains.
Deep understanding of sales, marketing, and product management principles and best practices.
Experience in building and leading high-performing teams.
Strong analytical and problem-solving skills.
Excellent communication, interpersonal, and presentation skills.
Bachelor's degree in business, marketing, or a related field; MBA preferred.
Physical Demands and Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Physical demands: employee is occasionally required to stand, walk, sit, use hands to finger, handle or feel objects, tools or controls. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. Work environment: The noise level in the work environment is usually moderate.
EOE including Disabilities/Vets **This role does not offer sponsorship employment benefits and being authorized to work in the U.S. is a precondition of employment. You must be a U.S. Citizen, U.S. National, or recent lawful permanent resident to apply. Some more amazing benefits offered by Cincinnati Incorporated: ✓ Paid Vacations ✓ Paid Holiday and Personal Days ✓ Medical Insurance (including HSA) ✓ Dental Insurance ✓ Vision Insurance ✓ Accident Insurance ✓ Life Insurance: AD&D ✓ Disability Insurance ✓ Generous 401K Employer Match ✓ Flexible Spending Account ✓ Tuition Reimbursement ✓ Employee Assistance Program ✓ Parental Leave
✓ Incentive Program