About Valley

Valley Cooperative Association (VCA) is a member-owned Cooperative focused on providing the finest baking & brewing ingredients, supplies, and business services. VCA maximizes success through customized and highly responsive service, and delivery of food ingredients, products, and packaging.

Valley was recognized as Vendor of the Year by the Wisconsin Bakers Association in 2023 for our many contributions as a proactive industry partner.

Job Summary

We are seeking an experienced Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies to promote our products/services and drive business growth. Key responsibilities include conducting market research, identifying target audiences, creating and managing marketing campaigns, and analyzing their effectiveness. The Marketing Manager will collaborate with cross-functional teams to ensure brand consistency and will be instrumental in enhancing our market presence.

Position Responsibilities

• Marketing Campaigns

• Create and execute marketing campaigns for each Valley business unit and target market.

• Develop monthly flyers and seasonal prebook catalogs.

• Ensure quality and timeliness of campaigns executed by Marketing Specialist

• External Creative and Event Planning Partners

• Lead and manage external partners to ensure quality of work meets Valley’s goals and deadlines.

• Trade Shoes/Expos

• Assist sales and the HR Team in planning Valley’s participation in a variety of industry events and customer trade shows.

• CRM System

• Maintain and utilize customers and prospect data in CRM to ensure effective communication campaigns.

• Lead continuous improvement of CRM system.

• Website

• Develop and maintain content for the valleybakers.com website.

• Valley Events

• Lead the planning, creation, coordination and execution of Valley events:

• Annual Golf Outing

• Annual Food Show

• Annual Shareholders Meeting with Annual Report

• Communications

• Create, manage and execute Valley’s internal and external monthly communications in accordance with Valley’s brand playbook.

• Leadership

• Lead and manage all activities performed by the Marketing Specialist.

• Ensure adherence to campaign and event budgets.

• Measure and report on campaign ROI.

• Lead Valley’s Strategic Communication Committee.

  Qualifications

• 5 years of marketing with solid project management and event planning experience.

• Minimum of three (3) years of experience leading a successful Marketing team.

• Strong knowledge and experience using CRM, Constant Contact, Microsoft Office, and other marketing tools.

• Strong written and verbal communication skills with a focus on details and signing your work with pride.

• Proven ability to be a fanatic about response time and deliver legendary service in a multi-business unit, deadline driven environment.

• Proven experience building strong relationships with suppliers, customers, and team members by listening generously, speaking straight, and setting clear expectations.

• Strong ability to analyze root cause through blameless problem-solving skills to drive continuous organizational and process improvements.

• Consistent ability to lead by example, celebrate success, and keep things fun.

   

Valley Cooperative Association is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to any of these characteristics. We encourage individuals from underrepresented backgrounds to apply and join our team, as we believe that diversity enriches our work environment and drives innovation.

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