Carolina Handling, a Raymond Dealer, is one of the largest automation systems integrators in the world. We specialize in providing turnkey solutions for warehouses, distribution centers, and manufacturers. Our product and solutions offerings allow our customers to move material faster and more efficient by implementing automation equipment and technologies including…

· Consulting

· Material Handling Equipment, Parts, and Service

· Automated Mobile Robots

· Vision guided vehicles and automated guided vehicles

· High Density Storage Solutions including ASRS, Robotic Goods to Person and Shuttle Systems

· WMS/WES/WCS solutions and Software

· Intralogistics Solutions and Automation including Conveyor and High-Speed Sortation

· Telematics

Job Summary As a Content & Communications Manager, you will be responsible for developing and implementing strategic PR campaigns that enhance the organization's public image, increase brand awareness, and foster positive media relationships. You will manage media relations, ensuring consistent and proactive outreach to key media contacts. Your role includes writing compelling press releases, creating engaging blog posts, and coordinating impactful public events to promote the organization’s mission and initiatives.

You will also respond promptly and professionally to public inquiries, ensuring effective communication with all stakeholders. By maintaining strong, collaborative relationships with internal teams and external partners, you will contribute to a cohesive and influential public presence. Your expertise in strategic messaging and media engagement will be essential in positioning the organization as a trusted leader in its industry.

Responsibilities

· Strategic Planning

o Develop and implement comprehensive public relations strategies and campaigns that align with the organization's goals and objectives.

o Identify key messaging and target audiences to maximize the impact of PR efforts.

· Media Relations

o Build and maintain strong relationships with journalists, editors, and other media professionals.

o Pitch story ideas, arrange interviews, and respond to media inquiries promptly and effectively.

· Content Creation

o Write and distribute press releases, newsletters and other PR materials.

o Develop and manage high-quality, SEO-optimized content creation and distribution, including blog posts, case studies, whitepapers, websites, videos and other communication platforms (content only - not production).

· Stakeholder Communication

o Communicate with internal and external stakeholders to ensure consistent messaging and alignment with organizational goals.

o Prepare and deliver presentations, speeches, and other communication materials for executives and other key personnel.

· Monitoring and Evaluation

o Monitor media coverage and public perception of the organization by department provided resources.

o Analyze the effectiveness of PR campaigns.

· Perform any other duties as assigned or required to support the company's overall operations and objectives.

Requirements

All potential hires are subject to pre-employment checks which include but are not limited to background checks, drug screenings, and motor vehicle record checks.

• Bachelor’s degree in public relations, communications, journalism, marketing, or a related field.
• Proven experience as a public relations manager or in a similar role.
• Minimum experience 7 years.
• Strong portfolio of successful PR campaigns and media relations work.
• Excellent writing, editing, and verbal communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong understanding of digital PR strategies.
• Exceptional interpersonal and networking skills.
• Creative and strategic thinking abilities.
• Strong organizational and project management skills.
• Proficiency in using PR software and media monitoring tools.
• Strong understanding of SEO tactics and how to implement them effectively.

What You’ll Need for Success

· Accountability: self-motivated, structured in your work, humble, eager to learn, deadline driven, able to prioritize and the ability to be coached.

· Collaborative: hard working and a team player.

· Creativity

Benefits of Joining the Team

Benefits Built For YOU! At Carolina Handling, taking care of Associates is our utmost priority. We are pleased to offer a comprehensive benefit program to protect your health, your family, and your way of life.

Health Benefits:

Medical, Dental and Vision Insurance, Prescription Drug Plan.

Financial and Tax-Saving Benefits:

Company-paid Disability, Life and AD&D Insurance; 401(k) plan with company match and profit sharing; Flexible Spending Accounts, Health Savings Account, and Dependent Care Account.

Additional Benefits:

Critical Illness, Legal Services, Identity Theft Protection, and Pet Insurance.

Company Benefits:

Paid Time Off, Employee Assistance Program, Tuition Reimbursement, Milestone & Anniversary Gifts, Philanthropy/ Corporate Contributions, Associate Giving Fund, and Discount Programs.

Comprehensive Perks Package Including:

· Technology and Home Office Setup: This includes a laptop, dual monitors, a docking station, and a wireless keyboard and mouse.

· Flexible Work Arrangements: This includes remote work options and flexible scheduling.

· Professional Development Opportunities: This includes training programs and tuition reimbursement for further education or certifications.

· Career Growth and Advancement: With opportunities for internal mobility, mentorship programs, and leadership development initiatives, you can take your career to the next level with us.

· Company-sponsored social events and team-building activities.

· Employee recognition program

Physical Requirements & Working Conditions

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job unless it causes undue hardship.

This position is classified as sedentary work, which requires the ability to remain stationary for extended periods while occasionally moving within the office to complete tasks. Physical demands include the ability to frequently lift and/or move objects weighing up to 10 pounds and occasionally up to 25 pounds. Manual dexterity is necessary for computer operation, writing, and handling materials. Clear articulation and voice control are essential for effective communication with both internal and external customers via telephone. Specific vision abilities essential for this role include close vision, peripheral vision, and the ability to adjust focus.

While the role involves regular interaction with internal and external customers in a dynamic office environment, occasional exposure to shop environments and associated hazards may occur. The individual must effectively manage tight deadlines, shifting priorities, and a high volume of information flow while maintaining professionalism. Additionally, handling sensitive and confidential information is part of the job. Standard office equipment such as laptops and smartphones are regularly utilized, and noise levels typically range from low to moderate.

Travel Requirements: Travel up to 25% in the southeast (SC, NC, GA, AL).

This job description is intended to outline the general nature and level of work being performed by individuals assigned to this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. Management reserves the right to modify, add, or remove duties as necessary to meet business needs. This job description does not create a contract of employment between the company and the employee.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Carolina Handling we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!