Overall Objective

The Media Planning Director manages the efforts of his/her assigned teams in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

· Learns all phases of the clients’ marketing objectives.

· Manages the development, implementation and optimization of integrated media plans, strategies and tactics.

· Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members.

· Manage clients’ expectations with leaders, clearly communicating media strategies to clients

· Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.

· Prepares media authorizations per approved plans/project requests.

· Prepares budget recaps for clients.

· Trains and supervises supervisors, planners and assistants in all media channels

· Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.

· Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients

· Participates in new business project assignments.

· Assists accounting department in reconciling variances and assuring proper payments.

· Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients

· Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses

· Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.

· Develop POVs as needed in response to client needs or requests

· Ensures relationships with account teams are harmonious and productive

· Regularly meets with stakeholders to ensure alignment

· Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

· Bachelor’s degree in related field or equivalent experience

· 8-10+ years media planning experience preferrably in a full-service Advertising/Marketing Agency

· Prior experience in a supervisory and/or Director role is required

· Experienced across most major media channels; sufficient knowledge in both traditional and digital channels

· Excellent presentation and writing skills

· Proven ability to develop high quality media strategies that drove results

· Experience negotiating short and long-term contracts with vendors

· MS Office: Internet Explorer, Excel, Word and PowerPoint

· Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

· Experience working in a results-focused, fast-paced environment.

Required SkillsRequired Experience