Are you passionate about creating exceptional customer experiences and shaping a strong, consistent brand? We’re looking for a Senior Marketing Specialist to champion our Customer Experience (CX) strategy, lead key brand initiatives, and manage a small team of marketing professionals. In this role, you’ll collaborate across multiple divisions to ensure CX and brand goals are aligned while fostering a positive, results-driven team environment. You’ll also provide ongoing education and recommendations on loyalty best practices and retail experience standards, helping to deliver outstanding customer experiences across the Butler territory. If you’re a strategic thinker with a knack for customer engagement and brand development, we’d love to hear from you!

Responsibilities:

• Collaborate closely with all divisions to identify, recommend, implement, and execute ongoing CX initiatives to keep customer experiences at the forefront of Butler daily.

• Aid in developing and executing a CX Loyalty strategy and a CX Retail Strategy through research, best practices, and store teamwork that aligns with company goals.

• Collaborate with marketing team to define, design, and strategize custom branded items.

• Own and maintain all brand guidelines, ensuring consistent brand messaging and visual identity across all marketing channels.

• Support brand projects, such as public relations initiatives, communications campaigns, and brand awareness programs.

• Conduct Retail Assessments annually to ensure 5-star standards are maintained. Provide recommendations and direction for exterior and interior best practices.

• Works within and promotes vision, mission, and values of Butler Machinery.

• Performs other duties as assigned.

Supervisory Responsibilities:

• Supervise the Graphic Designer, Marketing Events Specialist and the intern, including managing performance, setting goals and expectations, and conducting annual reviews.

• Organizes, communicates, and delegates responsibilities and priorities to subordinates.

• Encourages and monitors career development providing technical training, coaching and expertise as needed.

• Provides regular and timely feedback that recognizes employee performance, motivates employees and promotes self-development.

Qualifications:

• 4-year degree in Marketing or related field preferred.

• 5+ years experience in Marketing with proven experience in a customer service capacity preferred.

• Preferred knowledge and learning around CX trends, customer loyalty drivers, etc.

• Proven skills in written and verbal communications, planning, organizing, leadership, and interpersonal relationship building.

• Solid computer skills including Microsoft Office suite, customer relationship management (CRM) systems, and tools for data analysis, marketing, and design.

• Ability to travel across the territory to visit customers and branches is required. Some out-of-region travel may be required (up to 25%)

• Must have a valid driver’s license and be able to meet company insurability guidelines.

As a family business for three generations, we currently employ over 900 associates in 20 locations throughout North Dakota, South Dakota, Montana, and Nebraska. We are looking for self-motivated, forward-thinking individuals to join us in our continued success. If you desire to start your career with our team, here are some things we offer within our full benefits package:

• 10% Annual Retirement Employer Contribution, with Additional 5% Discretionary Employer Contribution

• Health Insurance – 3 plan options

• Health Savings Account – Employer contribution up to $1,300/year

• Dependent Care Flex Spending Account

• Dental Insurance – 2 plan options

• Vision Insurance

• Basic Life/AD&D and Supplemental Life Insurance

• Employer paid Short-Term Disability Coverage – 60% of base pay/salary

• Long-Term Disability Coverage

• Maternity / Paternity Benefits

• Holidays

• Paid Time Off (PTO)

• 401(K) Plan

• Employee Assistance Program (EAP) – including Health Coaching

• SmartDollar – employer paid financial planning program

• Legal Shield/ID Shield products

• Voluntary Benefit options - Cancer Insurance/Accident/Hospitalization

Butler Machinery Company Diversity & Inclusion Statement:

Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce, workplace, and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibility.

EOE/Minorities/Females/Vet/Disability

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