General Description:

The Senior Director, US DTC Marketing is responsible for leading the development and implementation of the patient strategy and execution for Brukinsa, BeiGene’s market-leading BTK inhibitor. This role requires deep experience in developing innovative approaches to patient engagement across channels, including web, video/TV, and social media. This position reports to the Vice President of US Hematology Marketing.

Essential Functions of the job:

• Lead the development of the patient strategy and marketing plan in alignment with the overall brand strategy

• Create innovative strategies and tactics across channels (web, video/TV, and social media) that will enhance brand performance

• Generate actionable insights by leading ad boards and market research with patients with B-cell malignancies to inform messaging, tactics, and channel selection

• Partner with Patient Advocacy to engage patient organizations through strategic initiatives

• Develop measurement plans to assess effectiveness using advanced analytics in collaboration with the Global Operations Business Analytics and Omnichannel teams

• Select and manage multiple agencies with significant promotional spend (DTC agencies, digital agencies, media buying)

• Manage budget allocation in line with brand priorities and continually assess tactic and channel performance to deliver highest impact

• Collaborate with Regulatory, Legal/Privacy and Pharmacovigilance teams to ensure that patient initiatives comply with internal and local laws and adhere to monitoring and reporting requirements

• Member of the cross-functional working team that coordinates branded and unbranded nonpersonal promotion across the organization

• Coach and develop team members to achieve both business and individual objectives

Qualifications:

• A minimum of 12 years of pharmaceutical industry marketing or related experience

• Must have at least 8 years' experience as a marketing leader in oncology; prior experience with heme malignancies preferred

• Experience developing and executing consumer strategies and tactics, with extensive experience across digital media channels

• Experience in highly competitive markets

• Strong business acumen and demonstrated analytical skills

• Team player who can incorporate input from others and can generate consensus through inclusion

• Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams

• Excellent interpersonal, oral and written communication skills

• Proven ability to lead, grow and develop others

Education Required:

At least 12+ years of industry experience, or advanced degree (e.g. MBA) with 8-10 years of biotech/pharma oncology experience

Supervisory Responsibilities:

• Yes

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.