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Digital Content Specialist

SUMMARY

This role will develop and deliver thoughtful, engaging, and vibrant content that tells the Southeastern story through its various digital channels, including its website and social media pages. This position is an integral part of the University Marketing team and is responsible for graphic design content for the University website, social media platforms, and print materials. Additionally, the position assists with website management, serves as the social media manager, and creates video content.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Assist with developing creative, vibrant, and engaging digital content and user experiences that are consistent with institutional priorities and work to strengthen the Southeastern brand.
• Assist with the Universitys website, ensuring all content is current and relevant with regular maintenance within its WordPress-based Content Management System. Responsibilities include, but are not limited to, writing original content for various programs and departments, adding news and event information, creating new pages, updating content as requested and maintaining, maintaining standards for appearance and
• Assist with managing Universitys institutional social media channels by dynamic monthly content calendars, responding to all social communities, messages, and comments, and keeping up with trends in social networking strategies.
• Continually seek new opportunities to advance the Universitys digital presence and effectively communicate with our various external audiences.
• Assist with the development and enforcement of policies related to the Universitys website and social media presence that are carefully considered, planned, and communicated across campus.
• Engage in self-education opportunities to adapt to new technologies, pursue regular professional development, and engage with the field through research, publications, presentations, and contributions to discussions and developments.
• Create original content across photo, video, and graphic platforms, with the ability to design and produce quick-turnaround materials.
• Set-up technical equipment, including videography and photography equipment, and edit video content for use on the website, social media platforms, and through email.
• Edit original media content using Illustrator, Final Cut Pro, Adobe Suite, and YouTube.
• Collaborate with other departments to create custom digital marketing content for all media platforms, including scheduling content for multiple social media platform, website use and print materials.
• Assist and archive photos, videos, website, and graphics content.
• Other duties as assigned.

ADDITIONAL PERFORMANCE RESPONSIBILITIES (FUNCTIONS, DUTIES)

1. Attendance and Dependability: The employee can be relied upon to report to the assigned duty station at the scheduled time. The Employee can be relied upon to complete work in a timely, accurate, and thorough manner and is conscientious, about assignments.
2. Communication and Contact: The employee communicates effectively and professionally, both verbally and in writing, with superiors, colleagues, and individuals inside and outside of the University.
3. Relationships with Others: The employee works effectively and relates well with others including superiors, colleagues, and individuals inside and outside the University. The employee exhibits a professional manner in dealing with others and works to maintain constructive working environment.
4. Safety: The employee works safely, attends safety training offered/required, and follows appropriate safety rules and regulations. In relation to level of NIMs training completed, participates in incident management preparation and performs incident duties as assigned.