Job Description

Job Description

Work Arrangement

This role is categorized as hybrid. This means the successful candidate is expected to report to Renaissance Ctr Global HQ, Detroit, MI or Mountain View Technical Center, Mountain View, CA , three times per week, at minimum.

The Role

• Help to develop and execute the PR strategy for GM’s energy management, charging and EV education efforts, aligning planning and execution with communication objectives while supporting business goals.

• Proactively identify media opportunities, trends and emerging topics to capitalize on and enhance recognition of GM’s charging, energy and EV education efforts.

• Develop and implement innovative and unconventional PR strategies to generate buzz, capture attention. This includes leveraging out-of-the-box tactics, creative storytelling and modern communication approaches to effectively engage target audiences and enhance visibility.

• Cultivate and maintain strong relationships with media and influencers to secure high quality coverage.

• Respond to media inquiries with messaging that protects the company, delivering responses in a concise, accurate, and timely manner.

• Create and distribute various communication content, including press releases, statements, talking points/briefings, proactive pitches, and supporting assets such as graphics, photos, and videos.

• Develop broadcast, print and online media strategies and plans and pitches including press materials/assets to enhance reputation and awareness

• Ensure alignment and consistency on communications efforts, key messages, launches, product lifestyle storytelling and media events and programs.

• Help to prepare and execute crisis communication plans and/or reactive statements to address any potential issues or reputational challenges effectively.

• Manage GM Energy executive media, event and conference engagements in key markets across the U.S.

• Track and analyze data gathered from media outreach to optimize interaction with target audiences and expand reach.

• Maintain media lists and other press materials.

• The position works cross functionally with Investor Relations, Executive Communications, Internal Communications, Corporate Communications. Marketing and other teams globally, to ensure we deliver clear, consistent and persuasive messages to our stakeholders.

• The successful candidate will be expected to move quickly to establish strong relationships with media, communications colleagues, and business partners. 

Additional Job Description

Your Skills & Abilities (Required Qualifications)

• Excellent written and verbal communications skills, with the ability to craft compelling messaging and content for various channels and audiences.

• Self-motivated, creative, with a curious approach to storytelling and unconventional communication methods.

• Ability to thrive in a fast-paced environment, managing multiple projects simultaneously.

• Firm understanding of the EV industry, automotive technologies and innovations. Passion for energy solutions, sustainability and driving positive change in the industry is a bonus.

• Social media expertise and past experience working with influencers.

• Ability to work independently and cross-functionally.

• Strong media relations skills and the ability to quickly cultivate relationships with key media, facilitate and manage stories and experience with setting up media interviews.

• Has experience with crisis management, responding promptly and effectively to mitigate reputational risk.

• Bachelor's degree in public relations, journalism, communications, or related field and 4-6 years of professional experience.

• Automotive and/or EV-related communications experience preferred.

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

• The salary range for this role is $98,900 - $158,000. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

#LI-MP1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.