Description

Robert Half Marketing + Creative (formerly known as TCG) is partnering with a boutique digital media agency in their search for a Paid Social Media Specialist. This role requires 3+ years of paid social experience, either in-house or on the agency side. The Paid Social Media Specialist is a client facing role responsible for strategy, execution, optimization, and reporting on paid social campaigns. The Specialist will regularly use platforms such as Meta Business Manager, LinkedIn Campaign Manager, Pinterest Ads, TikTok Ads, and Google Analytics across B2C (ecommerce) and B2B accounts. This role is critical to the growth of the paid media service line for the agency and responsible for proactive collaboration with multiple internal and external stakeholders.

Salary: $65k - $85k

Work Style: Remote, but office is available for candidates who prefer hybrid

The day-to-day:

• Spearhead the creation and ongoing management of Meta (Facebook/Instagram), LinkedIn, Pinterest, TikTok and other paid social campaigns for ecommerce and B2B clients

• Forecast, analyze, and optimize paid social spend and KPIs, including making recommendations for more effective ROAS/KPIs

• Support account teams in client recommendations and strategy

• Maintain relationships with customers and external partners/vendors

• Create and refine internal and client-facing performance reports

• Execute tests, collect and analyze data, identify trends and insights in order to demonstrate results and potential of new tools and technologies

• Provide frequent progress reports regarding paid social channel efforts and performance metrics to internal and external team members

• Daily oversight and management of programs, including budget management, forecasting, account migration and set up, audience targeting, pixel set-up and tracking, product feed management, and more

• Participate in / Lead ongoing paid social media related internal meetings and provide ongoing 1:1 paid social training and mentorship

• Perform regular in-depth analysis and audits of paid social media programs

• Stay up-to-date and monitor industry trends, and provide thought leadership on social advertising best practices, emerging platforms, and industry research

• Support efforts for Revel paid social communication, POV’s and processes

• Assist in business development efforts as a Paid Social Media SME

  Requirements

• Bachelor’s degree in marketing, advertising, communications or related field experience

• 3+ years of experience managing paid social media campaigns along with a solid understanding of paid, earned and owned media (prior agency experience is preferred)

• Expert proficiency in Meta Business Manager (certifications a plus)

• Proficiency and experience managing additional social media platforms such as LinkedIn, Twitter, TikTok, Pinterest

• Qualitative + quantitative analytical skills and aptitude

• In-depth knowledge of Google Suite (Gmail, GDocs, etc) and Microsoft Office applications (Excel, Word, PowerPoint, etc)

• Ability to translate technical aspects of digital campaign management into customer facing business language

• Location: Ideally, candidates are based in Denver, Colorado, or Chicago, Illinois, but the role offers a fully remote working option as well as a hybrid option. Candidates outside of Denver or Chicago will be considered.

If you are an entrepreneurial Paid Social Media expert looking to join a boutique digital agency with a wide variety of B2B and B2C clients, the Paid Social Media Specialist could be a great fit. Please send your resume directly to Roderick Gurrola (email address in Rod's LinkedIn profile) for quickest response. Only candidates who fulfill these requirements will be contacted.

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