Description

The Digital Strategist (DST) bridges sales and operations, advocating for clients' marketing needs while planning and managing the execution of services outlined in their statement of work. The DST provides exceptional customer service, ensures marketing campaigns deliver ROI, and identifies growth opportunities for clients. This role is approximately 70% marketing management, 30% business development, and 100% client advocacy.

Key Responsibilities:

• Develop and oversee marketing strategies for new and existing clients.

• Ensure marketing campaigns meet ROI objectives and align with client goals.

• Manage internal teams and vendors to complete projects efficiently and profitably.

• Build and maintain executive-level client relationships to encourage retention and growth.

• Analyze client websites and recommend improvements aligned with marketing goals.

• Collaborate with sales to create marketing collateral and expand business opportunities.

• Monitor client satisfaction and address issues proactively.

• Contribute to product development and enhancements.

Qualifications and Skills:

• Entrepreneurial mindset with a passion for learning new industries.

• Strong communication, organization, and time-management skills.

• Proficiency in MS Office, WordPress, and marketing tools (e.g., SEO software).

• Technical expertise in SEO, Inbound Marketing, Google AdWords, and analytics preferred.

• Experience with project management software (e.g., Wrike) and creative tools is a plus.

Communication:

This role requires strong interpersonal skills to collaborate with teams, vendors, and clients, as well as the ability to manage performance concerns professionally.

Requirements

• Proven experience in client communications, with the ability to articulate complex digital strategies in an understandable manner

• Extensive knowledge and hands-on experience in creating, managing, and analyzing Ad Campaigns

• Proficiency in WordPress, with the ability to create, manage, and optimize digital content

• Certified or experienced in Google AdWords, with a solid understanding of pay-per-click (PPC) strategies

• Demonstrable abilities in Graphic Design, with a keen eye for aesthetics and details

• Experience in using Wrike for project management, demonstrating strong organizational and multitasking skills

• Proficiency in using SEMrush and Ahrefs for SEO and competitive analysis

• Experience using SpyFu for keyword research and competitive intelligence

• A strategic thinker who can develop and implement effective digital strategies to drive online traffic and engagement.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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