Position Details

Position Location: Dearborn, MI Department: Marketing Reports To: VP, Marketing & Brand Creative FLSA Status: Exempt  Job Band: Executive Job Classification: Hybrid

Summary

The Group Creative Director is an experienced creative problem solver and team builder who is passionate about creating great work that will shape the future of the Carhartt brand, while honoring its past. In this role, you will act as the executive creative director for an iconic Brand, leading and inspiring you will lead and inspire an in-house agency team of high concept creators, creative problem solvers, writers, designers and producers to deliver innovative work that builds and distinguishes the brand. This position requires strategic and creative leadership, cross functional partnership and the ability to champion the art and role of storytelling. If you are a visionary and passionate leader who believes in the power of creative to deepen brand love and inspire consumer consumers to act, we would enjoy meeting you. 

We Are All Leaders at Carhartt

In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt. We Lead Business by creating value, delivering on results, and making changes along the way. We Lead Self by being inclusive, recognizing that our differences make us stronger as we strive to build a better world, together, for all hardworking people. We Lead Others by communicating and clearly defining the path as we walk bravely into the future. Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy.

Responsibilities

Coach, mentor, develop and lead the Carhartt Creative team through all phases of creative development and execution in support of Carhartt's consumer segments and business units (brand, product, wholesale, D2C, Carhartt Company Gear and emerging regional and licensing businesses).  Oversee team budget by ensuring accurate monthly/quarterly guidance and connect marketing actions/investments to brand leading outcomes/KPI's to drive continuous improvement and align with overall corporate performance. Lead the Carhartt Creative team through all phases of creative development and execution in support of Carhartt's consumer segments and business units (brand, product, wholesale, D2C, Carhartt Company Gear and emerging regional and licensing businesses).  With a digital first perspective, deliver holistic integrated campaign solutions to build the brand and drive demand across the entire marketing eco-system. Provide clear direction to the creative and production teams, inspiring them to explore new creative formats, approaches and partnerships to amplify brand initiatives, launch key products and optimize opportunity during key selling periods.  Attend all key cross functional planning and activation meetings to bring a strategic creative perspective to decision making. As a hands on creative, both individually and through the team, direct all photography (on location & in-studio; still & motion) to ensure a premium, authentic expression of the brand.  Mentor and inspire production teams in all areas of art buying, pre and post-production planning, scheduling and budgeting. Have a keen eye for resource management to drive efficiencies across the organization and stakeholders.  Deliver seasonal asset packs (creative centers) to assist internal and external creative partners in GTM campaign execution. Direct internal design teams to deliver refreshed design templates on a seasonal basis and ongoing creative support of internal communications  Together with design and editorial teams, develop and refresh brand standards and guidelines that project an ownable brand identity, look and feel, and tone of voice for the b