Description

Amazon Shopping Videos (ASV) mission is to make Amazon our customers favorite and most trusted place for shoppable video, across formats, categories and experiences. “Shop the Show” is an innovative new experience that allows customers to easily shop hundreds of items from films, shows or games they’re watching on Prime Video or Amazon Live. At Amazon, we start with the customer and work backwards in everything we do, including advertising. Video content enables customers and brands to connect in new ways, and we believe that when done well, it enhances the customer experience with delightful and engaging discovery as well as compelling performance for advertisers.

As a Senior Product Marketing Manager for Shop the Show (STS) Monetization, you will be a core member of the STS team, driving go-to-market for advertisers. We are seeking a strategic leader who is comfortable building from 0 to 1. They must be comfortable asking hard questions, defining paths forward and be passionate about understanding both advertiser and end use customers. The Senior Product Marketing manager must be creative, proactive and have a strong attention to detail. A successful candidate will be energized by collaborating with cross-functional teams across Amazon, and skilled at influencing partners. They will comfortable juggling multiple priorities and stakeholders in a fast-faced, dynamic environment.

Key job responsibilities

• Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning for STS monetized offerings, in partnership with Ads GTM

• Drive go-to-market strategies and plans for new products and features to drive adoption

• Develop messaging and positioning frameworks which outline priorities and communication goals

• Aggregate Voice of the Customer and produce stack-ranked set of priorities to influence product requirements, roadmap decisions and trade-offs

• Maintain firm grasp of competitive trends to identify and assess opportunities

• Partner closely with Ads GTM and Marketing teams to drive education, enablement and demand generation strategies to achieve revenue and adoption targets

• Dive deep into adoption metrics, develop and influence forecasts

About the team

Amazon Shopping Videos (ASV) is a growing business within the Amazon Advertising, IMDb and Grand Challenge (AIGC) business unit. AIGC is one of the fastest growing business units within Amazon, with the highest percentage margin contribution of any large business. ASV is delivering the video shopping experience to Amazon consumers, with a purpose to enable customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey. The ASV team designs, builds and operates both owned and operated destination experiences (e.g. amazon.com/live, Amazon Live FAST Channel, Shop the Show), as well as federated experiences across the Amazon.com website.

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience communicating results to senior leadership

• Experience building, executing and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.