Area Sales Director, Hospice

BAYADA Home Health Care is in search of an Area Sales Director to support our Vermont and New Hampshire Hospice Marketing Manager team. The ASD will develop and implement selling strategies and tactics to grow Hospice Practice revenue and admissions. The role supervises a team of Marketing Managers that are deployed to call on assigned referral sources and grow customer relationships.

Territory :

• VT / NH (Candidates should have availability to regularly travel throughout territory)

Qualifications for an Area Sales Director:

• Exemplifies characteristics of The BAYADA Way: compassion, excellence and reliability.

• Four (4) year college degree.

• Minimum of three (3) years hospice health care sales and marketing experience preferred.

• Experience in leading, training and driving a sales team through the referral/admission process.

• Demonstrated exceptional strong interpersonal and relationship building skills.

• Demonstrated record of outstanding organizational and problem-solving skills.

• Ability to communicate verbally and in writing effectively and professionally.

• Demonstrated record of successfully developed sales training/mentoring tools/comprehensive strategic marketing plans with positive growth results.

• Track record of demonstrated sales growth and quota attainment.

• Ability to present multi homecare service lines.

• Ability to interview and hire qualified sales individuals.

• Demonstrated record of positive professional team playing attitude, adaptability to shift priorities and multi task.

• Creative and “hands-on”.

• Capable of using sales reports and field communication to formulate strategic plans and customer specific selling presentation.

• Knowledge and compliance of hospice state and federal regulatory agencies, reimbursement, and payor mix.

• Must exhibit strong leadership ability, strategic insight, sales capability and must exercise good judgment and diplomacy.

• Intermediate PC skills required to perform job functions including PowerPoint, Excel and Microsoft Word.

• Ability to read, write and effectively communicate in English.

• Ability to travel throughout territory (residence within territory preferred).

Responsibilities for an Area Sales Director:

• Demonstrate and communicate the core values of BAYADA and The BAYADA Way.

• Develop working knowledge of BAYADA’s mission, services, people, organization, policies and procedures.

• Achieve budgeted growth goals in admissions and revenue.

• Interview, hire, train and evaluate Marketing Managers.

• Mentor Sales strategies/tactics to area offices on gaining new referral business. Supervise their Sales team by providing leadership, setting team expectations and reviewing performance with their Reginal Sales Director (RSD).

• Analyze sales strategies to increase referrals, admissions, and market share in assigned offices.

• Assist in market research including competitive research, market survey, and demographic analysis.

• Develop sales training programs and materials. 9. Conduct ride along sales calls, business development activities and contacting efforts to ensure referrals from key accounts with the offices Marketing Managers and Liaisons.

• Conduct bi-monthly 1-1s and quarterly field ride-a longs with each of their Marketing Manager team.

• Define foundation of account planning and management relationships and deliverables. Analysis and communicates the objectives of account planning and management to all members of the team for success of visit sales.

• Demonstrate the ability to identify needs among key accounts and develop strong relationships with new and existing referral source while focusing on quantitative as well as qualitative results.

• Demonstrate the ability to target and qualify accounts and develop an effective messaging and positioning strategy to sell BAYADA Services.

• Identifies programs or niche opportunities as indicated by referral sources or market needs.

• Maintain and promote BAYADA presence in the community.

• Utilize Homecare Homebase, COM, Marketing toolbox, other marketers, and external resources to generate marketing ideas.

• Maintain a system to track all marketing activity and contact information.

• Provide Site Visit Reports to RSD.

• Demonstrate solid performance or exceed performance standards in key job dimensions/attributes as defined on the Performance Appraisal for Office Staff.

• Perform related duties, or as required or requested by supervisor.

Why you'll love BAYADA:

• BAYADA offers the stability and structure of a national company with the values and culture of a family-owned business.

• Newsweek's Best Place to Work for Diversity 2023

• Newsweek Best Place to Work for Women 2023

• Newsweek Best Place to Work (overall) 2024

• Newsweek Best Place to Work for Women and Families 2023

• Glassdoor Best Places to Work in 2018 and 2019

• Forbes 2020 Best Places to Work for Women

• Paid Weekly

• Mon-Fri work hours

• AMAZING culture

• Strong employee values and recognition

• Small team at a local office

• Growth opportunities

• BAYADA Home Health Care offers a comprehensive benefits plan that includes the following: Paid holidays, vacation and sick leave, vision, dental and medical health plans, employer paid life insurance, 401k with company match, direct deposit and employee assistance program

• To learn more about BAYADA Home Health Care benefits, https://www.bayada.com/benefits (https://www.bayada.com/benefits/?gh_src=lpiuwgry2&gh_src=lpiuwgry2)

As an accredited, regulated, certified, and licensed home health care provider, BAYADA complies with all state/local mandates.

BAYADA is celebrating 50 years of compassion, excellence, and reliability. Learn more about our 50th anniversary celebration and how you can join in here (https://www.bayada.com/50) .

BAYADA Home Health Care, Inc., and its associated entities and joint venture partners, are Equal Opportunity Employers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other similarly protected status in accordance with federal, state and local laws. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.