POSITION SUMMARY The Marketing Manager, Communications plays a critical role in driving the Performance Coatings Group's marketing and business objectives through strategic communication, change management, and executive stakeholder engagement. This role acts as the central hub for marketing communications initiatives, ensuring seamless execution from conception to completion while aligning with organizational priorities. The ideal candidate will combine strategic thinking, executive influence, change management expertise and analytical skills to develop and execute communication programs that enhance brand positioning, support organizational change and engage key stakeholders across a matrixed organization. This role requires a data-driven approach to measure impact, optimize strategies and drive business value. Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships. CORE RESPONSIBILITIES AND TASKS Strategic Communications & Executive Stakeholder Engagement Develop and implement communication programs that align with large-scale business-wide initiatives and strategic objectives. Partner closely with senior leaders to develop high-impact communication strategies that drive alignment, engagement and visibility. Lead the development of executive messaging, including internal town halls, financial community presentations and keynotes for industry events. Serve as a strategic advisor, ensuring communication strategies align with business goals, influence decision-making and enhance stakeholder confidence. Leading effective communication tactics, crisis management and reputation-building efforts. Ensure consistent, clear, and engaging storytelling across all marketing and corporate communication channels. Assist with other projects as required to contribute to strategic business programs. Change Management Communications & Employee Experience Develop and execute a comprehensive change management communication plan to drive adoption of new digital tools and business transformation initiatives across a matrixed organization. Use behavioral change and adoption metrics to assess engagement levels and refine strategies for maximum impact. Partner with Sales Excellence, Learning & Development, Digital, Creative Services, Division Marketing teams and internal stakeholders to implement communication strategies that enhance the employee experience and advocacy. Create targeted messaging that supports cultural change, reinforces organizational values, and fosters a positive workplace transformation. Facilitate employee feedback loops, engagement surveys and internal advocacy programs to refine messaging and address concerns. Content Development & Brand Consistency Lead the creation, execution, and optimization of content in collaboration with Creative Services, Digital, Division Marketing teams and external agencies. Develop and manage communication materials for various stakeholders, including employees and executive leadership. Maintain brand integrity and ensure consistency across all internal and external communication touchpoints. Establish best practices for streamlining workflows and enhancing collaboration across marketing teams. Analytics, Insights & Performance Measurement Establish key performance indicators (KPIs) and reporting frameworks to measure the effectiveness of communication initiatives. Leverage tools to track impact and drive data-informed decision-making. Analyze data-driven insights from engageme