Description

Robert Half has a brand new opening for a Director of Digital Marketing with a local client here in Clearwater, FL.

Position is full-time hours and is open to Fully REMOTE, *they just ask that this person lives locally in the Tampa Bay area.

Compensation ranging $90-110K+ depending on experience.

Interviews are actively being scheduled - Apply NOW!

Summary

We are seeking an innovative and strategic Director of Digital Marketing to lead our digital initiatives and enhance our online presence. You will be responsible for developing and executing comprehensive digital marketing strategies that drive engagement, growth, and client satisfaction. Your expertise will guide our marketing efforts as we continue to expand our reach in the psychic community

Responsibilities:

Digital Strategy

• Create and implement data-driven digital marketing strategies to enhance brand visibility and client acquisition across multiple channels, including social media, email, search, direct mail, CTV, and SMS

• Oversee the planning and execution of integrated marketing campaigns that resonate with our target audience

• Develop solutions and tools that integrate and improve the on-channel and off-channel experience

• Be at the forefront of understanding marketing, culture and social media trends and serve as an expert in the space

• Identify client growth opportunities and work to implement them

• Develop and implement an SEO Strategy across all media and campaigns

Campaign Development

• Planning, building, and optimizing paid media campaigns within google, Meta, TikTok, streaming, and others

• Creating strong end to end marketing funnels to optimize use of the marketing budget

• Take the lead as the key decision-maker and problem solver for all aspects of Paid Media. Tackle challenges that demand in-depth analysis and research

• Build relationships with external partners like Meta, Reddit, and TikTok to stay informed about platform and industry updates, and enhance campaign performance

• Devise and Implement all back-end marketing including email and SMS and other strategies

Content Creation/Community Engagement

• Lead a team of content creators to develop compelling and engaging content that reflects our brand voice and engages our audience

• Oversee the production of multimedia content; including blog posts, social media graphics, videos, emails, text messages, and promotional materials

• Foster a vibrant online community by developing strategies for social media engagement, influencer partnerships, and client feedback initiatives

• Monitor and respond to community inquiries and comments to maintain a positive and supportive atmosphere

• Analyze campaign performance using analytics tools, providing insights and recommendations for optimization

• Develop comprehensive reports to track progress against KPIs and drive continuous improvement

• Manage and optimize the digital marketing budget, ensuring efficient allocation of resources to maximize ROI

• Oversee paid advertising strategies, including social media and Google Ads, to drive targeted traffic and conversions

  Requirements

Qualifications

• 10+ years of experience in digital marketing, with a strong focus on B2C environments

• 7+ years of hands-on (in-platform) Paid Social experience with Meta Ads Manager, Pinterest Ads, TikTok for Business, etc

• Strong leadership skills, with experience managing and building a team

• Proven experience in developing and executing successful digital marketing campaigns as well as managing programmatic campaigns, with hands-on experience using DSPs and running paid social campaigns on platforms like Google, Facebook, TikTok, X, etc

• Excellent written and verbal communication skills, with a talent for storytelling and audience engagement

• Analytical mindset with proficiency in analytics tools (e.g., Google Analytics, social media insights)

• Strong expertise with social media measurement tools and platforms; timely knowledge of trends and hot topics

• Major PLUS if you have previously worked in the psychic industry or have a deep understanding or passion of the metaphysical or spiritual

  Technology Doesn't Change the World, People Do.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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