-Associate Director, Admissions - Student Engagement and Marketing, Enrollment Management Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to more than 50,000 students, 11,000 faculty and staff and 340,000 alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls "the most ambitious campus design program in the country." With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, nine straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC's momentum has never been stronger. UC's annual budget tops $1.65 billion and its endowment totals $1.8 billion. The University's overall regional economic impact exceeds $10.6 billion, paving the way for the future of Cincinnati. Job Overview The University of Cincinnati's Office of Admissions is seeking an experienced and dynamic Associate Director of Admissions Marketing and Communications. Reporting directly to the Director of Admissions for Student Engagement and Marketing, the Associate Director will serve as the strategic lead for all marketing and communications initiatives, overseeing print, digital, and web content that engages and attracts prospective students and their families. This role will be instrumental in shaping the university's brand, voice, and messaging across multiple platforms and will drive the comprehensive outreach plan for 75,000 annual campus visitors and over 200,000 prospective students. The Associate Director will manage a team of 5 professionals including a graphic designer, assistant director of communications, and three program managers and will oversee a team of 8 professional staff and 10 student workers. The ideal candidate will demonstrate exceptional leadership, project management, and communication skills, and will have a proven track record of executing high-impact marketing campaigns in a fast-paced environment. Essential Functions Strategic Leadership & Planning: Develop and lead the execution of a comprehensive marketing and communications strategy for the Office of Admissions, aligning with the university's broader enrollment goals. Drive innovative marketing campaigns across digital, print, and social media platforms, ensuring a cohesive brand narrative that resonates with diverse audiences. Monitor and analyze the effectiveness of marketing initiatives, using data-driven insights to optimize strategies and achieve measurable outcomes. Collaborate with academic colleges, campus partners, and external agencies to ensure all marketing efforts are consistent with the university's brand and mission Team Management & Development: Supervise, mentor, and develop a team of professional staff and student workers, fostering a collaborative and high-performing work environment. Oversee the day-to-day operations of the marketing and communications team, ensuring that all projects are delivered on time, within scope, and within budget. Provide ongoing training and professional development opportunities to staff, ensuring they are equipped with the latest tools and techniques in marketing and communications. Content Development & Management: Lead the creation and management of content for the admissions website, ensuring it is engaging, informative, and up-to-date. Oversee the production of print and digital marketing materials, from conceptualization to distribution, ensuring they effectively communicate the university's brand and key messages. Implement and manage digital marketing initiatives, including SEO, PPC, email marketing, and social