Requisition ID: 65470

ABOUT WHIRLPOOL CORPORATION

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

This role in summary

Whirlpool Corporation is seeking a Sr Copywriter for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool’s brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We’re committed to increasing and elevating Whirlpool’s output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc).

WoW Studios is located in the historic Reid Murdoch Building (https://www.worldofwhirlpool.com/) at the edge of Chicago’s Riverwalk and at Whirlpool’s Global Headquarters in Benton Harbor, MI.

In this role, you will support the Creative team in the development of highly conceptual and engaging campaigns and experiences that drive results and build Whirlpool’s brands. Your end goal will be to help solve marketing and consumer challenges that lead to business growth, powerful brands, and desired customer experiences.

Your responsibilities will include

• Help drive the brand voice forward and realize the creative vision by writing for multiplatform, multichannel campaigns.

• Collaborate closely with creative, strategy, and brand teams to support the development of innovative creative that meets brand strategy and drives action.

• Bring creative, channel agnostic ideas to life across a wide scope of projects and through a variety of consumer touchpoints.

• Reflect and express brand strategies with breakthrough ideas and compelling content.

• Participate in the production of creative assets across the Consumer Decision Journey.

• Develop impactful, creative ideas that deliver and adhere to the brand standards, ensuring cohesion, and consistency.

• Develop and maintain a deep knowledge of the brand, the category and the future of home care to apply across all work.

• Articulate creative intent to others and proactively coordinate with partners and stakeholders to bring ideas to life.

• Participate in a collaborative working environment across creative disciplines and across the agency.

• Be a good human being that brings passion for the work and compassion for teammates.

Minimum requirements

You must provide a link or attachment to your creative copywriting portfolio showcasing your work to be considered for this role.

• Bachelor’s Degree or in lieu of a Bachelor’s Degree a High School Diploma/GED and an Advertising Certification in Creative Writing, Advertising, or from a Portfolio School

• 3-5 years of experience as a copywriter, in-house or at an agency.

Preferred skills and experiences

• Experience concepting and executing campaigns for large, high-profile brands

• Innovative problem solving, impactful storytelling, and strong creative across multiple channels and platforms

• Ability to influence audiences and stakeholders with compelling presentations that seamlessly link creative concepts to data and insights and clearly explain how the work meets the objectives outlined in the brief

• Contribute ideas and build on ideas of others, welcomes input from others to improve outcomes, and considers and expresses alternate points-of-view with respect

• Ability to respond to, consider, and incorporate feedback and requests with a constructive, can-do attitude

• Demonstrate bias for action approach—quickly and decisively taking action when opportunity arises without hesitation.

• Driven to raise the bar, challenge the status quo, and experiment with approaches outside of their comfort zone to deliver results and create impact

• Self-motivated and strong intuition about brand development and execution

• Collaborative, generous team player, ready to share ideas and willing to build on the ideas of others

• A problem solver and story-teller, who is able to frame challenges in an interesting way and collaborate with teams to inspire unexpected ideas

• Awards! If you have awards, show them off to us.

Additional information

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.

• Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.