Company description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Overview

The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path. 

Responsibilities

• Gather research necessary to build a new campaign

• Assist the manager in gathering necessary data for plan development

• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

• Primary party responsible for trafficking approved plan

• Monitor and maintain campaign budgets, pacing and bid adjustments

• Active monitoring and management of performance and competitive landscape

• Monitor and optimize paid search performance to meet business objectives

• Develop and implement optimization recommendations and/or testing plans

• Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns

• Pull and analyze data to inform campaign reporting and helping to build insights

• Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies

• Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends

• Work closely with manager to establish priorities and manage workload

• Timely delivery of all work

• Stay informed on search industry trends and new tools and ad formats

• Successful completion of training programs and requisite certifications

• Foster strong relationships with internal teams and client groups

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, or equivalent preferred

• 1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms

• Strong analytical thinking and mathematical skills and an ability to manage data

• Understanding of Search PPC and digital display advertising

• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

• Strong organizational and communication skills

• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $46,500 - $61,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/23/2025.

All your information will be kept confidential according to EEO guidelines.