Description Job Title: Law Firm Marketing Manager

Job Description:

We invite applications for the position of Law Firm Marketing Manager, a skilled professional who understands the dynamic world of marketing within the law industry. This person should be a creative problem solver, have strong communication skills, and thrive in a fast-paced, evolving environment.

Responsibilities:

1. Social Media Management: Oversee social media channels, post engaging content, interact with users steadily, and sustain brand reputation, all while abiding by legal practice's ethical standards.

2. Website Management: Coordinate and implement changes to the firm's website, including adding new locations, updating lawyer profiles, and other relevant content as needed.

3. Content Marketing: Develop and execute a strategic content marketing plan, creating online press releases, blog posts, whitepapers, and digital presentations.

4. Event Management: Plan, organize, and manage law firm events from the initiation to post-event follow-up, including tracking attendance and evaluating sponsorship opportunities.

5. Competitor Analysis: Constantly monitor and analyze the marketing strategies of competing firms to stay abreast and ahead in the market.

6. Media Relations: Act as the primary contact for any press inquiries, ensuring alignment with the firm's messaging and management of media interviews.

7. Campaign Management: Develop, implement, and monitor marketing campaigns across different channels including paid search, direct mail, and television.

8. Referral Attorney Management: Maintain a directory of referral sources and foster relationships through thoughtful acknowledgments and regular updates.

9. E-marketing: Execute email marketing campaigns and newsletters to different segments within the firm's contact database, ensuring relevant and engaging content.

10. Metrics Reporting: Track, analyze, and report on marketing performance across all channels, providing insight-driven reports to higher management.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or Communications, with at least five years of experience in a similar role, preferably in a law firm.

2. Excellent skills in digital marketing tools, SEO, PPC, and CRM software.

3. Strong communication, organizational, and project management skills.

4. Proficient in analyzing marketing metrics and data analysis.

5. Exceptional leadership skills with the ability to motivate and manage a team.

6. Knowledgeable of the legal industry and has a keen eye for market trends.

7. Must be able to work dynamically in a fast-paced, evolving environment. Requirements CRM, Communication, Marketing Management, Law Office, Social media management, Website administration, Website Maintenance, Content Marketing, Event Management, Competitor Analysis, Media Relations, Direct Marketing Campaigns, PPC

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. Robert Half is not a law firm and does not provide legal representation. Robert Half project lawyers do not constitute a law firm among themselves. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .