About this role:

Wells Fargo is seeking a Senior Marketing Consultant - Email Channel in the Channel Strategy and Revenue Optimization group. This role does not execute email campaigns. Rather, the team establishes guidelines for proper channel use, monitors channel usage and collaborates with Marketing teams to improve campaign performance while maintaining overall channel health. This role is based in Charlotte and requires three days per week in-office. Learn more about the career areas and lines of business at wellsfargojobs.com .

In this role, you will:

• Lead or participate in development of planning and executing increasingly complex highly visible programs within marketing

• Contribute to marketing, creative or product management for major product lines and provide expert level consultation in one or more areas critical to E-business success such as marketing programs, new products, or product enhancements

• Review and analyze moderately complex information across projects or programs to present findings and recommend solutions to management while developing work plans, campaign requirements, establishing milestones and reports comparing results to projections

• Analyze product collateral design, development, distribution, regional marketing, and sales support including local advertising or brand awareness, sponsorships, promotions, sales campaigns, tracking, research, and reporting on trends and program effectiveness

• Lead team to meet marketing deliverables while leveraging solid understanding of legal, compliance, privacy regulations and policies related to marketing

• Collaborate and consult with product areas, technology, customer care, other organizational units, alliance partners, vendors, and line managers to recommend solutions to a wide range of difficult problems

• Mentor other marketing professionals

Required Qualifications:

• 4+ years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Salesforce Marketing Cloud experience

• Excellent written and verbal communication skills.

• Ability to translate complex concepts into simplified solutions in an understandable manner to multiple stakeholders, including senior leaders

• Ability to achieve objectives requiring a high-level of cooperation from cross-functional partners on other teams

• Ability to lead without authority and influence others to improve channel effectiveness

• Ability to identify and evaluate trends, isolate root cause, and provide swift/thorough resolution

• Intermediate Microsoft Excel skills

• Experience creating pivot tables and performing data analysis in Excel

• Intermediate Microsoft PowerPoint skills

• Experience creating PowerPoint presentations

Job Expectations:

• Ability to travel up to 5% of the time.

• Job requires at least three days per week in-office in Charlotte with other days remote.

• This position is not eligible for Visa Sponsorship. Posting Locations:

• 401 S Tryon St, Charlotte, NC

Posting End Date:

30 Jun 2024

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Company: WELLS FARGO BANK

Req Number: R-379398

Updated: Sat Jun 29 03:48:22 UTC 2024

Location: CHARLOTTE,North Carolina