Digital Marketing Optimization Specialist

This position supports the Graduate & Online department's lead generation and growth objectives by strategically optimizing our digital marketing resources and campaigns, both paid and organic (SEO) on a variety of digital media platforms following established brand guidelines.

Duties and Responsibilities:

• Day-to-day optimization of paid digital advertising campaigns (search, display, video, etc.), using analytics tools and testing to increase lead generation quality and conversions.

• Audit and optimize web assets (SEO) to increase organic lead generation, specifically landing pages and web pages specific to our department.

• Research, analyze, and apply best practices for digital marketing optimization, including examination of keywords, performance data and competitor research.

• Contribute creative ideas, both content and technical, for paid and organic social media that will produce the desired result.

• Work with marketing team and departmental team members to achieve departmental objectives, ranging from lead generation to retention through graduation.

• Engage in professional development opportunities to continue building a skillset to strengthen job performance and support career aspirations.

• Participate in traditional marketing activities as needed.

• Other duties as assigned.

Education and Experience Requirements:

• Working knowledge of optimization for paid search/ad campaigns in Google, Facebook, LinkedIn

• Working knowledge of SEO

• Ability to interpret analytics data and determine next steps

• Good writing skills

Additional/ Preferred qualifications:

• Intermediate level skills in SEO and digital ad optimization (approx. 1.5 - 2 years experience)

• Ability to research and understand different audiences

• Strong creative problem-solving skills

• Bachelor's degree in related field

Documents:

• Resume

• Cover Letter

• Portfolio

Copyright ©2024 Jobelephant.com Inc. All rights reserved.

https://www.jobelephant.com/

jeid-091aa7f673393643b8c96a77ad3f9454