Job Information
Publicis Groupe Associate Director, Programmatic in Burbank, California
Company Description
Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Job Description
The Associate Director is highly motivated, technically savvy, and detail-oriented with expertise in both programmatic campaign management and strategy. This role oversees a team that manages the day-to-day management of programmatic campaigns and strategies.
A successful candidate will have at least 5 years of digital media experience in the programmatic media space and is a data-driven, strategic thought leader and decision-maker who strives to foster an environment of welcomed creativity and learning for their team. Furthermore, this position is a main point of contact for the client and should be an excellent communicator and relationship builder amongst internal and external partners.
Responsibilities:
Manage a programmatic team responsible for the client's media buys in the DSP
Direct the execution of brand programmatic deliverables to meet/exceed expectations
Solid knowledge of the programmatic landscape – system setups on both DSP & DMP
Develop, grow, and maintain relationships through exceptional client service
Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
Advocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary
Partner with analytics team on campaign measurement reporting and insights generation
Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Qualifications
Bachelor’s degree or higher preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
5+ years of experience managing Search, Display, Video, Social and/or Programmatic Media Buying
2+ years of experience managing a team
Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management
Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Strong client facing experience with the ability to identify risks and effectively manage through issues
Strong project management skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $91,000.00 - $154,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/04/2024.