Summary Timely, effective communication with Veterans is critical to the mission of the Department of Veterans Affairs. VA's Online Personal Health Record, My HealtheVet and Secure Messaging can be utilized to communicate with Veterans in a timely and relevant manner. My HealtheVet, Social Networking Media and Secure Messaging are important components of the VA's transformation to the 21st Century. My HealtheVet is a VA sponsored website for Veterans, their families, advocates, and VA employees. Responsibilities Establishes and manages the training plans and design and perform needs assessments within the project relative to functional and training needs and project effectiveness. Develops and updates a facility-specific MHV implementation plan that includes developing a mission/vision statement, establishing a local team, leading team efforts, identifying local providers as champions, and developing MHV roles and responsibilities. Establishes, develops, and implements local MHV-related goals, strategies to meet goals, identifies responsible parties, tracks progress, including monitoring goals/activity status, and reports status/progress to medical center management. Formulates a marketing strategy from research, reports, products and organizational data. Designs, conducts and evaluates innovative means to advertise and market products of the MHV and Social Media Program. Analyzes participation trends, customer markets, needs of the consumer and advises the VAMC/HCS leadership team on concerns and trends. Recommends specific approaches for managing special issues and findings. Represents the VAMC/HCS at forums, conferences, and meetings. Delivers presentations to all levels of the VAMC/HCS, service organizations, and veterans, family members and caregivers. Develops multimedia campaign materials (e.g., printed articles, brochures, videos) to enlighten target population. Researches and writes articles, news releases and briefs for inclusion in publications and for release to other media. Applies advertising and marketing techniques to material produced to include color dynamics, reading grade level, graphics and design, journalistic writing, etc. Maintains liaison with VISN and national MHV teams and coordinators to ensure correct, current and accurate portrayal of information is provided to meet objectives. Analyzes functional clinical and business process changes or impact to clinical guidelines in terms of policies, procedures, and user behaviors. Evaluates the impact on the clinical and business workflow and processes. Engages clinical, business, and operational staff through analysis and recommendations focused on the fact that programs are not just new business practice techniques and strategies. Provides leadership involving workgroup transition issues. Manages multiple projects by planning and organizing activities for secure messaging, social media, and all other MHV projects. Proposes, develops, and implements strategic plans and objectives for the enhancement, maintenance, and future advancement of operations for the MHV program. Manages, administers, and provides leadership for the facility by creating facility deployment plans; developing budgets and spending plans; formulating contracts or grants; and planning, scheduling and coordinating work operations to ensure the success of the MHV program. Manages, administers, and provides leadership for the facility by creating facility deployment plans; developing budgets and spending plans; formulating contracts or grants; and planning, scheduling and coordinating work operations to ensure the success of the MHV program. Manages multi-disciplinary teams comprised of professional, technical and support personnel to coordinate clinical and business functions for the MHV program. Leads cross-functional teams to provide program metrics, quality improvement, operational planning, and strategic planning. Develops implements, maintains, and documents MHV internal and control policies and procedures. Serves as the facility liaison to the MHV National Program Management Office and National Help Desk. Utilizes interpersonal communication skills to deal with Veterans who are difficult, hostile, or distressed, working with co-workers, supervisors, and high level management, and negotiating. Performs other duties as assigned. Work Schedule: Monday-Friday 8:00-4:30 Virtual: This is not a virtual position. Position Description/PD#: Communications Specialist (My HealtheVet Coordinator)/PD24692O Requirements Conditions of Employment You must be a U.S. Citizen to apply for this job Selective Service Registration is required for males born after 12/31/1959 You may be required to serve a probationary period Subject to background/security investigation Selected applicants will be required to complete an online onboarding process Participation in the seasonal influenza vaccination program is a requirement for all Department of Veterans Affairs Health Care Personnel (HCP) Participation in the Coronavirus Disease 2019 (COVID-19) vaccination program is a requirement for all Veterans Health Administration Health Care Personnel (HCP) - See "Additional Information" below for details. Qualifications To qualify for this position, applicants must meet all requirements by the closing date of this announcement, 02/04/2025. Time-In-Grade Requirement: Applicants who are current Federal employees and have held a GS grade any time in the past 52 weeks must also meet time-in-grade requirements by the closing date of this announcement. For a GS-11 position you must have served 52 weeks at the GS-9. The grade may have been in any occupation, but must have been held in the Federal service. An SF-50 that shows your time-in-grade eligibility must be submitted with your application materials. If the most recent SF-50 has an effective date within the past year, it may not clearly demonstrate you possess one-year time-in-grade, as required by the announcement. In this instance, you must provide an additional SF-50 that clearly demonstrates one-year time-in-grade. Note: Time-In-Grade requirements also apply to former Federal employees applying for reinstatement as well as current employees applying for Veterans Employment Opportunities Act of 1998 (VEOA) appointment. You may qualify based on your experience and/or education as described below: Specialized Experience: You must have one year of specialized experience equivalent to at least the next lower grade GS-9 in the normal line of progression for the occupation in the organization. Examples of specialized experience would typically include, but are not limited to: Experience with principles, concepts, and and techniques of marketing, advertising and salesmanship and the ability to transform these requirements into a working, viable program. Experienced in understanding of facility clinical, business, and operational processes and workflows. Experience working with clinicians and CACs to integrate theory into clinical and business practice patterns and policies. Experience organizing and communicating ideas and thoughts effectively through written correspondence and oral presentation. Experience with the World Wide Web as a marketing vehicle. Skill in editing web pages and creating links and using social networking technology. Experience with automated data processing applications, e.g., desktop publishing, graphics, etc. to be able to design, establish, and operate in the operation of state-of-the-art personal computer (PC) equipment. Experience with concepts and practices relating to the basic process of administration, the principles and standards of management and the techniques of organization, direction, coordination, and control. Experience with analyzing a variety of research reports, studies, fact sheets, and other documents and translate from analytical to commonly understood language. OR, Education: Applicants may substitute education for the required experience. To qualify based on education for this grade level you must have . You will be rated on the following Competencies for this position: Administration and Management Analysis and Problem Solving Communication Communications and Media Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religions; spiritual; community; student; social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Note: A full year of work is considered to be 35-40 hours of work per week. Part-time experience will be credited on the basis of time actually spent in appropriate activities. Applicants wishing to receive credit for such experience must indicate clearly the nature of their duties and responsibilities in each position and the number of hours a week spent in such employment. Physical Requirements: Work is primarily sedentary, but may require periods of standing during presentations, briefings, speeches, health fair activities, etc., although some slight physical effort may be required. For more information on these qualification standards, please visit the United States Office of Personnel Management's website at https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/. Education There is no educational substitution at this grade level. Note: Only education or degrees recognized by the U.S. Department of Education from accredited colleges, universities, schools, or institutions may be used to qualify for Federal employment. You can verify your education here: http://ope.ed.gov/accreditation/. If you are using foreign education to meet qualification requirements, you must send a Certificate of Foreign Equivalency with your transcript in order to receive credit for that education. For further information, visit: https://sites.ed.gov/international/recognition-of-foreign-qualifications/. Additional Information This occupation is being considered for a Veterans Health Administration enterprise-wide Critical Skills Incentive (CSI). Candidates may be eligible for a lump sum CSI. The amount of lump sum CSI is determined based on appointment date and may be pro-rated as determined by the end date of the CSI. Eligible candidates will be required to sign a service agreement agreeing to an obligated service period and failure to complete the obligated service period may result in a debt for the unearned portion of the CSI. This occupation is currently approved for a Veterans Health Administration enterprise-wide Critical Skills Incentive through [insert date]. Candidates may be eligible for a lump sum CSI for a pro-rated amount if onboard prior to the CSI expiration date. Eligible candidates will be required to sign a service agreement agreeing to an obligated service period and failure to complete the obligated service period may result in a debt for the unearned portion of the CSI. Receiving Service Credit or Earning Annual (Vacation) Leave: Federal Employees earn annual leave at a rate (4, 6 or 8 hours per pay period) which is based on the number of years they have served as a Federal employee. Selected applicants may qualify for credit toward annual leave accrual, based on prior work experience or military service experience. This credited service can be used in determining the rate at which they earn annual leave. Such credit must be requested and approved prior to the appointment date and is not guaranteed. This job opportunity announcement may be used to fill additional vacancies. Pursuant to VHA Directive 1193.01, VHA health care personnel (HCP) are required to be fully vaccinated against COVID-19 subject to such accommodations as required by law (i.e., medical, religious or pregnancy). VHA HCPs do not include remote workers who only infrequently enter VHA locations. If selected, you will be required to be fully vaccinated against COVID-19 and submit documentation of proof of vaccination before your start date. The agency will provide additional information regarding what information or documentation will be needed and how you can request a legally required accommodation from this requirement using the reasonable accommodation process. If you are unable to apply online or need an alternate method to submit documents, please reach out to the Agency Contact listed in this Job Opportunity Announcement. Under the Fair Chance to Compete Act, the Department of Veterans Affairs prohibits requesting an applicant's criminal history prior to accepting a tentative job offer. For more information about the Act and the complaint process, visit Human Resources and Administration/Operations, Security, and Preparedness (HRA/OSP) at The Fair Chance Act.