Associate Director, Strategy with WorkandCo International, Inc. d/b/a Work & Co (Brooklyn, NY)Responsible for shaping the vision and direction of comprehensive strategies for product development that drive user engagement, enhance usability, and deliver measurable results. To work closely with clients to understand their business objectives, target audience, and key performance indicators. Develop comprehensive digital strategies that align with business goals. Conduct user research, including user interviews, surveys, and usability testing, to gather insights and inform strategic decisions. Conduct competitive analysis to identify market trends, best practices, and opportunities for differentiation. Establish metrics and KPIs to measure the success of digital initiatives, and continuously monitor and analyze performance data to optimize strategies. Builds consensus around strategic priorities within internal team and with clients. Builds effective bridges with members of other disciplines, increases their ability to engage strategically, and fosters appreciation for the value of the strategy discipline. Expertise on industry trends, emerging technologies, and best practices in digital design and strategy required.Position allows for partial remote work. Must live within reasonable commuting distance. Reports to company office in Brooklyn, NY.15% travel required, domestically and internationally.Requirements: Bachelor’s degree in Communications, Journalism, Digital Design, Marketing, or a related field. Employer will accept a 3 or 4-year Bachelor’s degree. Requires 5 years of related experience. Must have some experience in each of the following skills: Building and implementing prioritization rubrics to drive the optimization of digital experiences for the energy industry; Creation and management of interactive user testing for the automotive industry to identify customer pain points and optimize conversion rate for the vehicle inventory experience; Research and analysis tools usertesting.com and Adobe Analytics; Digital optimization for a company dependent on call centers and mailed paper bills; Managing rapid prototype delivery and UX wireframes for VR applications (WebVR and Unity); Prototyping delivery using voice assistant for Google Home and Amazon Alexa; Auditing website content in the education sector to deliver information architecture and sitemap meeting faculty requirements; Delivering Search Engine Optimization (SEO) competitor analysis and target keyword recommendations. Offered salary range: $165,000 to $195,000 per yearTo apply, send resume to: strategycareers@work.co **Please note: The 'Experience Required' in the Job Information section is 5 years of related experience.

Minimum Salary: 165,000 Maximum Salary: 195,000 Salary Unit: Yearly