Specialist, Social Content Creator

Overall Job Summary

The Social Content Creator Specialist is responsible for creating content people will find interesting and engaging, partnering with social and email teams to distribute content, and providing clear results-driven metrics and insights to evaluate and plan content marketing activities. The role will collaborate with Marketing creative team and various Marketing Category Managers and GTM Team. This role will work closely with various writers and be responsible for assisting in loading final edited content to our digital asset platform and ensure proper tagging is applied as well as info/releases for any models and Team Members used in the content.

Essential Duties and Responsibilities (Min 5%)

• Create various forms of social media content—text captions, videos, and images—suitable for the various social media platforms, Twitter, TikTok, Facebook, Instagram, and YouTube

• Publish posts according to the established content calendar

• Ensures content is created with best practices in mind as well as ensuring all aligns with our brand voice and standards

• Create shot lists for review prior to video capture to ensure time filming is efficient and nothing gets missed while on location

• Will have a working knowledge of our project management system and will post work for review in platform

• Will partner with our available analytics to continually refine the content approach to ensure engagement is being driven and optimized

• Will work on projects in partnership with existing productions as well as will produce standalone content requiring coordination with store Managers and property owners for permissions and scheduling.

• Edit and produce high-quality, engaging video content for social media platforms that aligns with the brand's voice and tone while keeping up with the latest social media trends.

• Stay up to date on social creator trends and emerging tools including YouTube Creator Studio, TikTok and CapCut templates, Canva Pro templates, Pinterest templates, Wyng, etc and recommend ways to leverage tools to enhance social creative

• Concept, film, edit, add transitions, music, visual effects, and text overlays.

• Needs to be a creative thinker with a strong understanding of social media trends and the ability to multi-task and collaborate in a fast-paced environment

Required Qualifications

Experience: 2+ years of experience working in social media for a large brand or agency. Strong understanding of social media landscape including Facebook, Instagram, Twitter, Pinterest, Tik Tok, YouTube, and emerging platforms.

Education: Bachelor’s degree from an accredited college or university in Marketing, Public Relations, Communications, Journalism, or a related field. Any suitable combination of education and experience will be considered.

Professional Certifications:

Preferred knowledge, skills or abilities

• Creative writer with exceptional storytelling skills and ability to develop TSC’s online brand identity and voice

• Clear understanding of social performance metrics and KPIs with knowledge of analytics and reporting tools like Facebook Analytics and Google Analytics.

• Proven ability to effectively manage multiple projects in a fast-paced, highly demanding environment.

• Excellent reporting and analytical skills, quantitative and qualitative, with strong attention to detail.

• Experience with DSLR cameras & Drone equipment

• Demonstrates strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content.

• Experience with platforms such as, Adobe Creative Suite

• Exceptional initiative and follow-through with an eagerness to collaborate across all TSC departments

• Retail and/or customer service experience a plus

• Experienced at using complex content and scheduling systems, comfortable tracking large amounts of information and offer a blend of design and technical skills.

• Strong hands-on web production skills.

• Experience with DSLR cameras & Drone equipment

• Stay on top of digital trends, best practices and standards.

• Ability to multitask.

• Ability to adapt to high-performance work environment.

• Strong verbal, written and Power Point presentation skills.

Working Conditions

• Normal office working conditions

• Occasional travel required

Physical Requirements

• Sitting

• Standing (not walking)

• Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

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