Description

Are you a savvy digital marketing professional with a passion for inbound strategies in the B2B space? We’re on the hunt for a highly motivated and experienced Inbound Marketer for one of our local clients. In this role, you’ll work as a strategic partner to our internal marketing project managers to drive lead generation for multiple service lines and industry groups. You’ll leverage your expertise in webinars, email nurture and drip campaigns, PPC campaigns, and content syndication to execute high-performing campaigns that resonate with our target audience.

If you thrive in professional services, understand B2B marketing principles, and are ready to juggle multiple projects simultaneously, we want to hear from you!

Requirements

Key Responsibilities

• Plan, execute, and optimize inbound marketing campaigns across key channels, including webinars, email nurture and drip workflows, PPC advertising, and content syndication, to consistently generate high-quality leads.

• Collaborate closely with marketing project managers to align campaign strategies with overarching business objectives.

• Manage the entire campaign lifecycle, from planning and content creation to landing page development and performance tracking.

• Work with content teams to develop materials tailored to specific audiences and aligned with campaign goals.

• Monitor campaign KPIs, analyze performance data, and recommend actionable improvements to enhance results.

• Stay ahead of industry trends and best practices to improve targeting and messaging for distinct industries and service lines.

• Serve as a liaison between internal stakeholders to ensure effective communication and campaign alignment.

What We’re Looking For

• Experience: Minimum of 2 years in professional services or B2B marketing, ideally within accounting, financial services, or wealth management industries.

• Campaign Expertise: At least 2 years of digital marketing experience, with proven success in executing webinars, email nurture and drip campaigns, PPC campaigns, and content syndication strategies.

• Technical Knowledge: Proficiency in marketing automation platforms (e.g., Eloqua, HubSpot, Marketo), CRM platforms (e.g., Microsoft Dynamics, Salesforce), and paid media tools (e.g., LinkedIn Ads, Google Ads). Knowledge of Google Analytics, CMS platforms, social media management tools, and event platforms is also required.

• Inbound Marketing Skills: Solid grasp of inbound marketing principles, strategies, and best practices.

• Project Management: Strong organizational skills to expertly manage multiple simultaneous campaigns and competing priorities.

• Analytical Ability: Data-driven approach with the ability to analyze campaign performance, generate insights, and optimize accordingly.

  TalentMatch®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .